Mighty Magiswords To Debut On Cartoon Network Latin America YouTube Channel

Mighty Magiswords To Debut On Cartoon Network Latin America YouTube Channel

Mighty Magiswords To Debut On Cartoon Network Latin America YouTube Channel

Cartoon Network Studios latest show – Mighty Magiswords will debut on Cartoon Network Latin America’s YouTube channel tomorrow (08/10/2016), then via Cartoon Network’s website and Cartoon Network Go! (Cartoon Network Latin America’s TV Anywhere livestreaming/on-demand app) before making its full premiere on the channel.

Pablo Zuccarino, ‎VP at Cartoon Network Latin America at Turner Broadcasting commented about the digital interactive features associated with the show:

“Mighty Magiswords is our native content offer developed specifically for each platform and with the greater volume of content we’ve done so far. It includes interactive components allowing fans to collect, contribute, share and interact on digital platforms”.

In a related note, Cartoon Network Australia will air a sneak peek of the full length series of Mighty Magiswords on 10th December 2016. According to Cartoon Network Australia’s most recent highlights post, the show will fully premiere in January 2017, more information will be posted closer to the date.


Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Turner Broadcasting System Europe’s young adult entertainment brand, Adult Swim is launching its first European online marketing campaign to promote its shows which are now available on Spotify Video, the campaign is called #wrongbutright and will feature clips from Adult Swim’s shows (including Rick and Morty, The Venture Bros., Robot Chicken and Tim and Eric Awesome Show, Great Job!). The campaign will feature on IGN, MTV’s website and Twitch and also on social media platforms: YouTube, Facebook, Twitter, Instagram and SnapChat.

From The Turner UK Press Release

Adult Swim, home to some of the greatest original adult animation and live action comedy, kicks off its first EMEA above the line marketing campaign across the UK, Sweden and Germany. The targeted mobile video campaign, titled #wrongbutright, uses clips from the channel’s eclectic, surreal comedy shows to drive to Adult Swim’s content on Spotify.

The mobile led campaign will aim to reach Adult Swim’s 18-34 year old millennial audience through a mix of video and pre-roll advertising across platforms such as IGN, MTV and Twitch and targeted run of site adverts on key gaming and entertainment sites. The creative includes clips from Adult Swim favourites, Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric, showcasing the broad array of comedy satire and animation available on Adult Swim.

The wider campaign will be supported strongly by Adult Swim’s UK social media platforms across YouTube, Facebook, Twitter, Instagram, SnapChat. Campaign GIFs on Facebook, Twitter and Instagram will be uploaded daily to engage the audience and encourage them to share. Themed YouTube playlists will also be uploaded daily such as an “Introduction to AdultSwim #wrongbutright content” where consumers can click on the “wrong or right” option to be taken to a relevant clip.

Humphrey Black, Vice President, Media Distribution, Turner Broadcasting EMEA said:

“The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh – but that’s what makes it right! Our targeted #wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”

Adult Swim content is available on Spotify as part of a landmark deal between Turner and the digital platform to grow the brand’s presence across Europe. As part of the partnership, full episodes from the network’s catalogue of fan favourites, including Robot Chicken, Aqua Teen Hunger Force and Tim & Eric’s Awesome Show, and rising stars such as Black Jesus, Rick and Morty and Mr Pickles are available.

Adult Swim is the #1 network among adults 18-34 and 18-49 on basic cable in the US. Adult Swim shows and clips are available via Spotify in the UK, Germany, and Sweden, with new content being added each month.

Adult Swim currently airs every Thursday night on FOX UK and Ireland, available on Sky, Virgin Media, TalkTalk TV, BT TV and Plusnet TV.


Boomerang UK’s New YouTube Channel

Boomerang UK's New YouTube Channel

Boomerang UK’s New YouTube Channel: Video Clips Of Your Favourite Animated Shows

On 13th October, Turner UK launched the brand new Boomerang UK and Ireland YouTube channel. Since then, video clips of Looney Tunes, Tom and Jerry, Be Cool, Scooby-Doo!, other Scooby-Doo! series and Sonic Boom have been uploaded to the new channel.

Just like the Cartoon Network UK YouTube channel, the new channel allows viewers to enjoy some of the best moments of Boomerang’s shows in short chucks and the purpose of the new channel is to promote the cartoons that air on Boomerang UK.