Cartoon Network UK Teams Up With Paramount Pictures To Celebrate The Launch Of The Sherlock Gnomes Movie
Cartoon Network UK has partnered up with Paramount Pictures to promote the new animated movie – Sherlock Gnomes. Sherlock Gnomes will be previewed in cinemas this weekend and will be released nationwide on Friday 11th May. To celebrate the launch of Sherlock Gnomes, Cartoon Network UK is inviting kids to get creative and colour in a giant wall featuring the characters from the new movie as well as a giant gnome, plus there will be an opportunity to meet and take photos with the characters in costume and even exclusive giveaways. This is the first time Turner has included events as part of their promotional campaigns. The promotion isn’t just exclusive to the UK, the Sherlock Gnomes pan-European deal with Paramount Pictures also includes ad placements on Turner’s on-air and digital properties in France, Italy, Spain and Germany.
The first Sherlock Gnomes colouring and meet the characters event will be held on Saturday 5th May at the Bluewater Shopping Centre near Dartford, Kent, just outside Southeast London, the second event will be held the next day on Sunday 6th May at the Westfield London Shopping Centre in White City, London.
In addition to the two events this weekend, Cartoon Network has also created a co-branded Dangers of the Garden promotion which will be featured on-air during the run-up to the film’s theatrical release. Alongside the on-air promotion on the channel, there’s a digital promotion for the film on the Cartoon Network website, which features games based on the movie, including memory and spot the difference games as well as paper crafts and colouring activities.
Sherlock Gnomes is an action‐adventure detective chase across London, as Gnomeo and Juliet look to the legendary Sherlock Gnomes to solve a big case. The movie is a sequel to the successful Gnomeo and Juliet movie released in 2011 and is loosely based around the literary character – Sherlock Holmes and book series written by Arthur Conan Doyle. The movie is directed by Academy Award nominee and Annie Award winner John Stevenson, known for directing Dreamworks Animation’s Kung Fu Panda.
For more info about the new movie, check out the new Sherlock Gnomes microsite on the Cartoon Network UK website, accessible via the link below:
From The Turner UK Press Release: Paramount Pictures teams up with Cartoon Network to celebrate the launch of Sherlock Gnomes
Turner’s leading kids’ TV channel Cartoon Network is travelling into the great un-gnome to celebrate the launch of Paramount Pictures’ Sherlock Gnomes, the follow-up to the hit animated film Gnomeo and Juliet. The pan-European deal will include ad placements across all Turner on-air and digital properties throughout the UK, France, Italy, Spain and Germany.
To celebrate the Sherlock Gnomes film launch previewing this weekend and released nationwide from 11th May, Turner is inviting kids to get creative and colour in a giant wall featuring all their favourite characters from the film as well as a giant gnome plus meet and take photos with the costume character stars and walk away with exclusive giveaways. This partnership marks the first time Turner has included events as part of their promotional offering.
Turner has also created a co-branded Dangers of the Garden promotion to be featured on-air in the run up to the film release. Alongside the on-air promotion, there will be a regional digital promotion for the film across the Cartoon Network website, which will feature fun garden gnome-themed games across their hugely popular games section of their site, from memory to paper crafts and spot the difference to colouring in activities.
Zara Peters, sponsorship and promotions director, Turner says: “We’re delighted to be working with Paramount Pictures on this Pan-European campaign to support the launch of the all-new Sherlock Gnomes film. This is the first time Turner has included events as part of their promotional offering, and we’re excited to be working with Paramount Pictures to create bespoke experiences that reach kids in a variety of ways, from TV, to playing garden gnome-themed games on the Cartoon Network website as well as interacting with the stars from the film at our pop-up events.”
Directed by Academy Award® nominee and Annie Award winner John Stevenson (King Fu Panda), Sherlock Gnomes is an action‐adventure detective chase across London, as Gnomeo and Juliet look to the legendary Sherlock Gnomes to solve a big case.
Sherlock Gnomes previews this weekend and is released nationwide May 11.
The Sherlock Gnomes colouring in UK tour dates:
– Saturday 5th May – London Bluewater
– Sunday 6th May – Westfield White City
Visit www.cartoonnetwork.co.uk/sherlockgnomes to find out more about the film and join in on the fun.