Turner Italy’s 2018 Successful Viewing Ratings Results

Turner Italy's 2018 Successful Viewing Rating Results

Turner Italy’s 2018 Successful Viewing Ratings Results

Turner Italy has ended year 2018 with successful results for its kids channels.

In the Italian market, Turner has four children’s channels, two that are free-to-air on digital terrestrial and co-owned by RTI Mediaset – Boing and Cartoonito and two are pay-TV channels fully owned by Turner and available on the Sky Italia satellite service – Cartoon Network and Boomerang.

Boing is the market leader in Italy and had a 11.6% share in the 4-14 age demographic during 2018.

In 2018, Cartoonito was first among commercial childrens’ channels that target the 4-7 year demographic with a share of over 9%.

Cartoon Network maintained its leadership status among kids pay-TV channels with a 0.90% viewing share.

In August 2018, Turner Italy launched an mobile app for Boing. The app now available to download for Android and iOS devices saw 1.7 million downloads in the first four months after launch. The Boing app features full episodes, a livestream of the Boing channel, games and other exclusive content.


Cartoon Network France And Boomerang France Late 2018 And 2019 Upfront

Cartoon Network France And Boomerang France Late 2018 And 2019 Upfront

Cartoon Network France And Boomerang France Late 2018 And 2019 Upfront

Last Thursday (27th September), Turner France held an upfront event featuring announcements about some upcoming new shows and new episodes coming soon to Cartoon Network France and Boomerang France, plus much more.

In late 2018/early 2019, shows on Turner France’s children’s channels will have a total of 55 new seasons, 32 new films and more than 1,000 new episodes. Cartoon Network is the number one channel for boys in France, and Boomerang is the number two channel for children aged between 4 to 10 years and 4-14 years old in France. As a whole, Turner France’s children’s channels (Cartoon Network, Boomerang, Boing and Toonami) are the second most popular group of kids channels in France and is the most popular among boys aged between 4 to 14 years old. Cartoon Network and Boomerang are in the top five kids channels in France overall and Toonami has achieved ten percent audience growth over the past year.

Also, in addition to the new movies coming soon to Turner’s kids channels, Boing France will now have two movie schedule slots per day.

Cartoon Network Studios’ Craig of the Creek will premiere on Cartoon Network France very soon.

The new limited series from Cartoon Network – Apple and Onion will premiere on Cartoon Network France on Saturday 20th October. In the French dub, Apple and Onion are voiced by the French hip-hop duo – Bigflo et Oli.

Boomerang’s and Cyber Group Studios’ upcoming animated series – Taffy will now premiere in 2019, it was originally going to premiere in late 2018. The intro to the new show has been released ahead of the show’s premiere next year.

More info about Taffy here: https://regularcapital.toonsphere.com/2017/02/taffy-a-brand-new-show-coming-to-boomerang-late-2018/

The new show – Unikitty! will premiere on Cartoon Network France in January 2019.

New episodes of Wacky Races are coming soon to Boomerang France and new episodes of The Happos Family will premiere on Boomerang France in January 2019.

Boomerang’s Wacky Races will have a special section at Canal’s stand at this year’s (Mondial de l’Auto) Paris Motor Show, this year’s Paris Motor Show will be held between Thursday 4th and Sunday 14th October.

New episodes of the popular action anime series – Dragon Ball Super are airing this month on Toonami France.

Other Turner France Animated Shows Info

The French dub of TBS’s Final Space will premiere on Warner TV in December, comedians Lecaplain Baptiste and William Coryn will be voice acting in the French version of the sci-fi adventure comedy series.

There will also be a special Final Space panel and first episode screening at Paris Comic Con on Saturday 27th October with Lecaplain Baptiste and William Coryn.



Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific’s Ben 10: Rise Of Vilgax marketing campaign has won three Spark Awards, the Spark Awards celebrates excellence in the media industry in the Asia-Pacific region. The campaign won an gold award in the “Best Programme Promotion” category and has also won bronze awards in the “Best Media Solution – Social Media” and “Best Media Solution – Integrated Media” categories. The awards ceremony was held at the Shangri-La Hotel in Singapore on 17th August.

The campaign was conducted to help revive interest in a long-running and established animated property – Ben 10 and it was Cartoon Network Asia-Pacific’s solution to rekindle the interest of multigenerational fans of the franchise, appeal to fans on social media, and to introduce the show to younger children who aren’t familiar with the successful series.

The Rise Of Vilgax offered a layered multi-platform storyline campaign utilising Cartoon Network APAC’s Facebook page, YouTube channel, the Cartoon Network website and the television channel. The campaign created an experience that children would want to follow every day, they could also influence and outcomes in the story by taking the role of a hero with a mission to save the world which immersed participants in Ben 10’s universe. Cartoon Network APAC ran the campaign for 12 days between 10th and 24th February. On Facebook alone, Cartoon Network Asia’s Facebook page has a total of 3.3 million fans, by using Facebook, Cartoon Network issued a call for help on Facebook Live asking fans to help Ben fight against Vilgax in a final showdown.

Before taking on Vilgax, Ben had to Omni-Enhance his aliens, making them bigger, faster and stronger for battle. Over 10 days, children were asked to participate in daily challenges, each of which was themed on an alien. Alongside this campaign, a Ben 10 chatbot was launched, the chatbot answered questions about Ben 10, the aliens of the Omnitrix and his fight with Vilgax.

The top three aliens from the poll were eventually picked and featured in a stop motion animation battle launched exclusively on Facebook Canvas. This led the storyline back into the launch of a new season of Ben 10 on Cartoon Network on linear platforms reaching over 7.4 million households. The challenge required participants to co-operate with each other and use their intelligence, creativity or speed to complete. When completed, the new Omni-Enhanced alien was unlocked. Participants were also able to vote for the alien that they wanted to see help Ben in his final battle.
The top three aliens from the poll were featured in a stop motion animation battle on Facebook Canvas.

The campaign was a success and Cartoon Network saw a spike in viewing ratings in Singapore, Malaysia and the Philippines. Cartoon Network website page views in the region increased by more than 83%, visitors increased by more than 27%, unique visitors increased by more than 25% and dedicated Ben 10 show page views, visitors and unique visitors increased by over 94%. On YouTube, Cartoon Network gained 15,000 new subscribers and 160,000 more views.