Adult Swim To Launch On Viafree In Scandinavia On 1st August
Today (21st June), NENT (Nordic Entertainment) Group and Turner has announced that the Turner’s young-adult entertainment brand – Adult Swim will be launching on Viafree this summer. The content will consist of animation and action-comedy series for young adults and will be available on the free online streaming service from Wednesday 1st August. The new Adult Swim branded section will be available on the Viafree platform in Norway, Sweden, Denmark and Finland, with hundreds of episodes already at launch and new episodes added every month and will be subtitles in local languages. Programming includes Adult’s Swim’s most popular and infamous animated series, such as the multiple Emmy-award winning Robot Chicken and newer shows including Hot Streets and The Jellies, along with the manic and bizarre chat show – The Eric Andre Show and also the very dark but cute Mr. Pickles. The critically-acclaimed Samurai Jack will also be added to the new Adult Swim section on Viafree.
Turner hopes to expand and further establish its young adult entertainment brand in markets outside the United States. In the United States, Adult Swim is the number one basic cable channel for people aged between 18-34 and also the wider age group 18-49, the programming block which is a part of Cartoon Network but treated separately for demographic, editorial and viewing rating reasons is available in 94 million homes in the United States, with access to Adult Swim’s content though its digital services, including the Adult Swim website and the app.
From The Turner EMEA Press Release: Turner’s Adult Swim brand launches on NENT Group’s Viafree
Nordic Entertainment Group (NENT Group) and Turner announced today that the Turner-owned Adult Swim brand will be launching on Viafree this summer. The content, consisting of animated and live-action comedy series for young adults, will be available on Viafree from August 1.
The Adult Swim branded section will be available on Viafree in Norway, Sweden, Denmark and Finland with hundreds of episodes already at launch, and new content added every month. The content will be subtitled into local languages.
‘The partnership with Turner and Adult Swim is a great match with Viafree and our growth strategy in AVOD for Nordic Entertainment Group. We aim to grow and expand our offering by building genre specific verticals with top quality content, and we are very excited to have a great partner in Turner and Adult Swim’s strong selection of comedy series to achieve that goal’, said Alexander Bastin, SVP and Head of Viaplay & Viafree at Nordic Entertainment Group.
The comprehensive line up of programming will include the latest seasons of Adult Swim’s current line-up, from the multi-Emmy award-winning Robot Chicken, to the star-studded The Eric Andre Show and Mr Pickles, featuring the voice talent Brooke Shields. It will also include some of Adult Swim’s best loved shows from its rich archive, such as cult hit Samurai Jack and brand-new titles Hot Streets and Jellies. All shows will be available on Viafree from August 1st.
“We are thrilled to be partnering with NENT Group, to bring the Adult Swim brand to the Viafree platform as we continue to look to capitalize on the huge success of the brand in the U.S and build its presence in new markets. Adult Swim is a unique comedy brand with powerful millennial appeal offering content that is edgy, distinctive and visually powerful and we look forward to bringing our content to existing and new fans”, said Pierre Branco, Senior Vice President, Turner Northern Europe.
In the US, Adult Swim is basic cable’s #1 network with persons 18-34 and 18-49, and seen in 94 million U.S. homes alongside a growing digital footprint across multiple touchpoints.
About Nordic Entertainment Group
Nordic Entertainment Group (NENT Group) is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create exciting content for media companies around the world. We make life more entertaining by enabling the best and broadest experiences – from live sports, movies and series to music and original shows. Headquartered in Stockholm, NENT Group is part of Modern Times Group MTG AB (publ), a leading international digital entertainment group listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’). NENT Group is proposed to be listed separately on Nasdaq Stockholm during the second half of 2018.