Cartoon Network India Launches School Contact Programme For 2018
Turner India, the owner and operator of Cartoon Network and its sister channel – Pogo in India has launched its 13th annual School Contact Programme (SCP). Cartoon Network’s and Pogo’s SCP is one of India’s largest school outreach programmes. One million kids from around 1,100 schools will get to enjoy fun-filled activities with Cartoon Network’s SCP theme – “Masti ki Recess” and POGO’s theme – “Fun Bhi Fit Bhi”. The SCP will be held in schools located in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Lucknow, Ahmedabad and Surat. Both SCP themes will include interactive games, trivia, competitions and prizes.
With Cartoon Network’s ‘Masti ki Recess’ theme, schools will have an extra break filled with fun and interactive games with Cartoon Network’s characters and shows including Ben 10, Kris from Roll No.21, Oggy from Oggy and Cockroaches and We Bare Bears.
Pogo is having a health and fitness theme this year with “Fun Bhi Fit Bhi” featuring Pogo’s popular characters and shows including Chhota Bheem, Tik Tak Tail and Grizzy and the Lemmings and for the first time, kids will get to interact with their favourite cartoons in an audio-visual led activity.
While talking about this year’s School Contact Programme, Krishna Desai, executive director and network head-kids at Turner India said:
“We, at Turner India, are thrilled to kickstart the 13th year of our annual property, the School Contact Programme. With each year we have seen the programme attract more schools with tremendous participation from students across the country. In line with our fan-first strategy, we aim to connect with our little fans beyond the television world through new themes and more interactive elements for this edition. We are confident of providing them with a newer, more immersive experience and an opportunity to interact with their favorite toons.”