AT&T Completes Merger With Cartoon Network’s Ultimate Parent Company Time Warner

AT&T Completes Merger With Cartoon Network's Ultimate Parent Company Time Warner

AT&T Completes Acquisition Of Cartoon Network’s Ultimate Parent Company Time Warner

Late last night (14th June), AT&T (name originated from American Telephone & Telegraph Company) has completed its merger with Cartoon Network’s ultimate parent company (via Turner) – Time Warner. Under the terms of the merger, AT&T issued 1.185 million shares of common stock and paid $42.5 billion in cash, Time Warner shareholders received 1.437 shares of AT&T common stock, in addition to $53.75 in cash for each Time Warner share. The proposed merger was announced in October 2016, but the merger wasn’t approved until Tuesday this week (12th June) after it was given the greenlight by U.S. senior judge – Richard J. Leon.

AT&T can trace its history all the way back to the Bell Telephone Company, a company founded by the inventor of the telephone, Scottish-Canadian Alexander Graham Bell in 1875, the company grew to become one of the largest landline, mobile telephone and broadband internet service companies in the United States. AT&T has a complex history, with mergers, demergers and remergers, even AT&T spinoff SBC took over original AT&T and re-branded their whole company as AT&T. AT&T has merged with Time Warner because of its television and movie content, they purchased the largest satellite television provider in the United States – DirecTV in 2015 and they wanted a large content division to run alongside its pay-TV and mobile and landline telecommunication divisions. With access to its own movie and TV studios and media library, AT&T can give its own customers free content or at a reduced rate, which is an incentive strategy to retain and gain more customers.

The merger can be seen as an necessity for Time Warner to ensure its survival against cord-cutting (people who unsubscribe from cable and opt for streaming services) which is one of the biggest threats in the media industry, AT&T now has an advantage as it offers the infrastructure (mostly within the United States and some internet backbones worldwide) for people to use these streaming services and even owns a few of these streaming services (including DirecTV Now) and content of its own of which it can bundle with broadband and mobile packages.

With the merger, AT&T now owns one of the largest media companies in the world which includes Warner Bros. (Movies, TV Shows and Animation), Turner (U.S. and international cable television broadcaster and production company, known for its live-action, animated and news programming) and also HBO (Home Box Office), known for producing some of the highest quality entertainment on television. Turner and AT&T have some things in common, for example, digital streaming services, Turner has the classic movie streaming service – FilmStruck and also the classic cartoon streaming service – Boomerang (co-owned with Warner Bros.), meanwhile AT&T owns 50% Otter Media who run Japanese anime streaming service – Crunchyroll and the multiple entertainment brand streaming service platform – VRV.

At present, there won’t be any changes at Time Warner (including Cartoon Network’s Turner) except that Time Warner CEO – Jeff Bewkes will be stepping down, with John Stankey now in-charge of what was Time Warner. Jeff Bewkes will continue to serve as a senior business advisor at AT&T for at least the time being. AT&T and Time Warner are two very different businesses, this can be seen as a vertical merger, unlike the proposed horizontal merger with rivals – Disney and 21st Century Fox.

AT&T is yet to give a new name to its new media division, but Time Warner’s Twitter account suggests that its called “Warner Media Group”.

From The AT&T Press Release: AT&T Completes Acquisition of Time Warner Inc

AT&T Inc. (NYSE:T) has completed its acquisition of Time Warner Inc., bringing together global media and entertainment leaders Warner Bros., HBO and Turner with AT&T’s leadership in technology and its video, mobile and broadband customer relationships.

“The content and creative talent at Warner Bros., HBO and Turner are first-rate. Combine all that with AT&T’s strengths in direct-to-consumer distribution, and we offer customers a differentiated, high-quality, mobile-first entertainment experience,” said Randall Stephenson, chairman and CEO of AT&T Inc. “We’re going to bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers.”

Stephenson said the future of media entertainment is rapidly converging around three elements required to transform how video is distributed, paid for, consumed and created. Today, AT&T brings together:

Premium Content: Broadly distributed, robust premium content portfolio that combines leading movies and shows from Warner Bros., HBO and Turner, along with more targeted digital content from Bleacher Report, FilmStruck and AT&T’s investment in Otter Media, among others.

Direct to Consumer Distribution (D2C): AT&T has more than 170 million D2C relationships across its TV, video streaming, mobile and broadband services in the U.S., mobile in Mexico, TV in Latin America, in addition to D2C digital properties such as HBO NOW, Boomerang, FilmStruck and

High-Speed Networks: AT&T‘s leading wireless and fiber network, including investments in new technology such as 5G, will provide the network bandwidth required as customers increase engagement with premium video and emerging 4K and virtual reality content.

Company Structure, Executive Leadership

AT&T Inc. consists of four businesses. This structure allows each business to operate independently and move quickly, while at the same time innovating across AT&T with content, connectivity and advertising. The four business are:

AT&T Communications provides mobile, broadband, video and other communications services to U.S.-based consumers and nearly 3.5 million companies – from the smallest business to nearly all the Fortune 1000 – with highly secure, smart solutions. Revenues from these services totaled more than $150 billion in 2017.

AT&T’s media business consists of HBO, Turner and Warner Bros. Together, these businesses had revenues of more than $31 billion in 2017. A new name for this business will be announced later.
AT&T International provides mobile services in Mexico to consumers and businesses, plus pay-TV service across 11 countries in South America and the Caribbean. It had revenues of more than $8 billion in 2017.

AT&T’s advertising and analytics business provides marketers with advanced advertising solutions using valuable customer insights from AT&T’s TV, mobile and broadband services, combined with extensive ad inventory from Turner and AT&T’s pay-TV services. A name for this company will be announced in the future.

Jeff Bewkes, former chairman and CEO of Time Warner Inc., has agreed to remain with the company as a senior advisor during a transition period. “Jeff is an outstanding leader and one of the most accomplished CEOs around. He and his team have built a global leader in media and entertainment. And I greatly appreciate his continued counsel,” Stephenson said.

As previously announced, leading the four businesses and reporting to Stephenson will be:

John Donovan, CEO of AT&T Communications;
John Stankey, CEO of AT&T’s media business;
Lori Lee, CEO of AT&T International and Global Marketing Officer of AT&T Inc.; and,
Brian Lesser, CEO of AT&T’s ad and analytics business.

All of Jeff Bewkes’ direct reports will now report to John Stankey.

Acquisition Financial Details

Under the terms of the merger, Time Warner Inc. shareholders received 1.437 shares of AT&T common stock, in addition to $53.75 in cash, per share of Time Warner Inc. As a result, AT&T issued 1,185M shares of common stock and paid $42.5B in cash. Including net debt from Time Warner, we now have $180.4B in net debt.

About AT&T

AT&T Inc. (NYSE:T) is a diversified, global leader in telecommunications, media and entertainment, and technology. It consists of four businesses. AT&T’s media business, with its HBO, Turner and Warner Bros. divisions, is a world leader in creating premium content, operates one of the largest TV and film studio, and owns a vast library of entertainment. AT&T Communications has relationships with more than 100 million U.S. consumers across TV, mobile and broadband services. Plus, it serves nearly 3.5 million business customers with high-speed, highly secure connectivity and smart solutions. AT&T International provides pay-TV services across 11 countries and territories in Latin America and the Caribbean, and is the fastest growing wireless provider in Mexico, serving consumers and businesses. AT&T ad and analytics provides marketers with innovative, targeted, data-driven advertising solutions around premium video content.

Cartoon Network PromaxBDA Global Excellence Awards 2018 Nominations

Cartoon Network PromaxBDA Global Excellence Awards 2018 Nominations

Cartoon Network PromaxBDA Global Excellence Awards 2018 Nominations

For this year’s PromaxBDA Global Excellence Awards, Cartoon Network has received several nominations for the work produced by its presentation teams from around the world, including EMEA (Europe Middle East and Africa), Asia-Pacific and Latin American teams. The PromaxBDA Global Excellence Awards is an annual event that celebrates the very best of international entertainment marketing and design.

For this year’s awards, Cartoon Network has dominated the Children’s Programme Campaign category with four out of six nominations, for Cartoon Network EMEA’s Unikitty! new show launch campaign, for Cartoon Network Asia-Pacific’s Pair Up and Ben 10 campaigns and for Cartoon Network Africa’s The Biggest Event In The Universe April Fools’ joke campaign.

This year’s award ceremony will be held at the New York Midtown Hilton on Thursday 14th June 2018.

A list of all of this year’s PromaxBDA Global Excellence Awards nominations can be viewed on the link below.

Cartoon Network PromaxBDA Global Excellence Awards 2018 Nominations List

Brand Integration Campaign Show Promo

Cartoon Network and Havaianas
Cartoon Network Latin America (Brazil)

Micro Video Content

The Amazing World Of Gumball Christmas
Cartoon Network EMEA

Best Social Cause Spot

Cartoon Network Buddy Network 2018
Cartoon Network EMEA

Program Spot (Children)

Mighty Magiswords – Quest Gem Swords Repeat
Cartoon Network EMEA

Clarence – Clarence Vision
Cartoon Network EMEA

Program Campaign (Children)

Unikitty! Launch
Cartoon Network EMEA

Pair Up (We Bare Bears and The Powerpuff Girls)
Turner Asia-Pacific

The Biggest Event In The Universe
Turner Creative Africa

Ben 10
Turner Asia-Pacific

On-Air Stunt Promotion

The Biggest Event In The Universe
Turner Creative Africa

Use Of Original Music/Score

Pair Up (We Bare Bears and The Powerpuff Girls)
Turner Asia-Pacific

Cartoon Network Latin America Celebrates Its 25th Anniversary All This Month

Cartoon Network Latin America Celebrates Its 25th Anniversary All This Month

Cartoon Network Latin America Celebrates Its 25th Anniversary All This Month

All this month, Cartoon Network Latin America will be celebrating its 25th Anniversary, all the way up until the channel’s actual birthday on 30th April. Cartoon Network Latin America will be opening up their cartoon archive and will be airing numerous animated classics from the channel’s past along with its current hit shows. The channel will be airing their best ever episodes Monday to Friday at 6pm (All Feeds) to 10pm Colombia/Argentina/Chile/Brazil, 11pm Mexico.

At 12am Colombia/Argentina/Chile/Brazil, 1am Mexico, the channel will be airing their all-time favourite shows. There’s weekend marathons too, airing Saturdays at 8am (All Feeds) and on Sundays at 12pm (All Feeds).

On the day before the channel’s anniversary on Sunday 29th April, Cartoon Network Latin America will be having a Top 25 All-Time CN Originals countdown with a selection of the best episodes. The Top 25 All-Time CN Originals countdown will air at 12pm (All Feeds) and 10pm (All Feeds).

Cartoon Network Latin America also made a special CN Anything birthday episode featuring clips of many of its classic shows:

Promo for Cartoon Network Latin America’s 25th Anniversary, the channel has called the special event “Que No Pare La Fiesta” (Spanish)/”A Festa Não Para” (Brazilian Portuguese)/”Don’t Stop The Party”:

On Sunday 15th April, Turner Latin America’s other channels (TNT, TNT Series, Space, TBS, Warner Channel) and also Boomerang will be joining in the party:

Cartoon Network fans can also join in the celebrations by submitting fan art of their favourite cartoon characters on or by using the hashtag #25AñosDeCN on social media.

After Cartoon Network Latin America, the next version of Cartoon Network that will celebrate its 25th Anniversary will be Cartoon Network UK (ex pan-European feed) on 17th September this year, after CN UK, its Cartoon Network Southeast Asia’s 25th Anniversary on 6th October 2019. Cartoon Network USA celebrated its 25th birthday on 1st October 2017.