Cartoon Network Enterprises To Be Responsible For Warner Bros Licensing And Merchandising In India

Cartoon Network Enterprises To Be Responsible For Warner Bros Licensing And Merchandising In India

Cartoon Network Enterprises To Be Responsible For Warner Bros Licensing And Merchandising In India: Also Including Bangladesh, Pakistan And Sri Lanka

Cartoon Network Enterprises has been appointed as the licensing representative for Warner Bros. Consumer Products (WBCP) in India, Bangladesh, Pakistan and Sri Lanka.

The Cartoon Network licensing agreement with Warner Bros. Consumer Products includes clothing, accessories, publishing, stationery, toys, gifts as well as branded foods, personal care products and licensed advertising promotions. Cartoon Network Enterprises already has a large licensing portfolio in South Asia, with 76 partners across India, Pakistan, Bangladesh and Sri Lanka, with footprints in both retail stores and online. In India, Bangladesh, Pakistan and Sri Lanka, Cartoon Network Enterprises will be in charge of a licencing portfolio consisting of films, television series, animated programmes and more. This includes brands including DC Comics Super Heroes Batman, Superman and The Flash, as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter and The Hobbit Trilogy.

Bianca Lee of Warner Bros Consumer Products: Greater China, Southeast Asia and India made this statement regarding the licensing deal:

“Turner has always been our close partner as we support their broadcasting and marketing of animation programs in the region. This extension of our relationship will now include representation of our consumer products licensing business in the region, which is a strategic collaboration that will be mutually beneficial.”

Turner Asia Pacific president Ricky Ow made this statement regarding the deal with Warner Bros.:

“This association embodies the spirit of collaboration within Time Warner and leverages our combined organisation’s strengths. We already operate some of the most loved leading brands in South Asia and this collaboration will benefit from our proven success and the future investments we will make in the region. We are delighted to add WBCP to our portfolio and are very bullish on its growth opportunities.”

Time Warner First Quarter Revenue Up, Turner Networks Record Audience Growth

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Time Warner’s first quarter revenue results of 2015 was released today, the results show an increase of 5 percent to $7.1 billion in the first quarter, with growth across all divisions (including Warner Bros. and HBO) and a particularly strong performance from its Turner channels, the same division of Time Warner that Cartoon Network is a part of.

First-quarter net income totaled $970 million compared to $1.3 billion a year ago. Time Warner’s cable content division, Turner Broadcasting System, reported an increase of 5% revenue from last year, rising to a total of $2.7 billion. Turner also saw 4% growth in ad revenue, 3% in pay-tv subscription revenues and 25% in content and other revenue.

Jeff Bewkes, Time Warner’s chairman and CEO made this statement in regards the increase of revenue and Turner’s record audience growth results.

“We got off to a very strong start in 2015, with revenues up 5 percent, and adjusted operating income growing 12 percent to a quarterly record of $1.8 billion. This led to a 23 percent increase in adjusted EPS and puts us on track to achieve our goals for the year. We accomplished a lot in the quarter, led by Turner, which had its best quarter ever, with audience growth across a number of its networks.”