Cartoon Network Africa Wins Awards At Three Different Recent Award Events For Marketing And PR
Over the last 12 months, Cartoon Network Africa has had a successful year and has walked away with awards from three different award events in the region. Cartoon Network Africa’s ‘Cartoon Network Introduces Africa’s Very Own Powerpuff Girl’ campaign has won African SABRE (Superior Achievement in Branding, Reputation & Engagement) Gold Award in the Media, Arts and Entertainment category, as well as a runner-up Certificate of Excellence in the “Marketing to Consumers (Existing Product)” category.
Cartoon Network Africa’s Powerpuff Girls art event – “The Powerpuff Girls Art Factory” also won a SABRE Certificate of Excellence in the Southern Africa Public Relations category. The channel’s anti-bullying campaign – CN Buddy Network has won two African SABRE Certificates of Excellence, one in the “Arts and Excellence” category and another in the “Cause-Related Marketing” category, this year’s campaign was fronted by Paralympian medalist, Ntando Mahlangu.
Cartoon Network Africa also won a Bronze PRISM Award at the 2018 PRISM Awards for CN Buddy Network in the “Corporate Social Responsibility” category. At the annual POPAI Awards, Turner won a POPAI Gold Award in the “Informal/Traditional Market Execution” category for its public event at the 2017 DStv Delicious International Food & Music Festival.
In Africa, Burson-Marsteller is Cartoon Network’s PR consultant agency.
Commenting on Cartoon Network’s recent wins in Africa for its marketing and public relations campaigns, Adrien Fallu, marketing, communication and digital director for Turner France and Africa said:
“We are so pleased with the results achieved with all our local partners. Cartoon Network enjoys a strong following on the continent, and we continually strive to create a viewing experience that resonates with our African audience. Our localisation strategy that identifies the cultural differences of our African markets, and which we have implemented for the three years, has undoubtedly contributed to the winning of all these amazing awards.”