Cartoon Network Africa Launches Anti Bullying Campaign

Cartoon Network Africa Launches Anti Bullying Campaign

Cartoon Network Africa Launches Anti Bullying Campaign

South African sprinter Wayde van Niekerk has teamed up with Cartoon Network Africa and ChildLine to launch their anti-bullying campaign, CN Buddy Network, in South Africa. The initiative launched in Africa on Saturday 7th May 2016, encourages children and young people to “be a buddy, not a bully”, and aims to educate the children of South Africa to take action against bullying.

Cartoon Network, the most popular children’s TV channel in South Africa, will be collaborating with ChildLine, an organisation that works to protect children from all forms of violence and to support children’s rights in South Africa.

Childline is the leading helpline for children and young people in South Africa and provides immediate advice and support for children who are experiencing any form of bullying and violence. As part of the campaign, there will be videos to provide kids tips and advice, which will be available in four different languages, Sotho, Zulu, English and Afrikaans.

Wayde van Niekerk is currently appearing in an on-air campaign on Cartoon Network on DStv, channel 301, which will also includes an original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer.

Cartoon Network Africa (with Childline’s help) has also launched a website that offers professional anti-bullying advice, relevant tips through videos and support tools online at

Wayde van Niekerk made this statement regarding Cartoon Network Buddy Network and his role as an anti-bullying ambassador:

“I jumped at the chance to work with Cartoon Network and ChildLine on this as I know only too well what it feels like to be bullied. What I love about this initiative is that we are teaching children to be a buddy and not a bully. Bullying is never acceptable and there is nothing shameful about asking for help – speaking up is the first step in making things better.”

ChildLine South Africa National Executive Officer Dumisile Nala says:

“Bullying remains a top concern in South Africa among children in schools and it is estimated that 35% of all children have experienced some form of bullying. The difference is that nowadays it can follow children wherever they are. It’s not just in the playgrounds or on the way to and from school. It’s in their pockets – it follows them on their phones, on social networks as well as face to face and the 24-hour nature of it can be relentless. For some children it seems like there’s no escape which can cause anxiety and distress. It is so important that we, as adults, take time to listen to our children and help support them through bullying issues.”

Pierre Branco, VP and Managing Director of Turner Africa says:

“Cartoon Network Africa feels very strongly about the fact that most of our audience are affected by bullying every single day, whether in person or online. We were willing to associate the positive values of Cartoon Network to this great cause and raise awareness amongst kids through our animated creative shorts dubbed with South African kids and the great local partners who are relaying the message in the country. We are delighted to partner with both Wayde van Niekerk and ChildLine in South Africa to tackle this very real issue. As Cartoon Network we would like to show our viewers that we would like to help in any way we can to teach our viewers that there is help and support out there. This initiative is about addressing the issue, encouraging kids to talk about their experiences, be a good friend and offer support to others.”

Cartoon Network UK Teams Up With Childline & Tinie Tempah For Buddy Network Anti-Bullying Campaign

In the UK, it’s currently National Anti-Bullying Week (17/11/2014 – 21/11/2014) and from today, Cartoon Network UK teamed up with children support charities Childline and Bullying UK, digital radio station, Fun Kids and rapper Tinie Tempah to launch Cartoon Network’s Buddy Network initiative. Cartoon Network launched their new microsite for the Buddy Network today, which is used to inform and educate children about bullying and to offer support for those who are bullied or they know someone who has been bullied, also people are encouraged to speak out and not to suffer in silence. The whole point of the campaign is to be a buddy and not a bully and Cartoon Network has published a set of rules called the buddy code to encourage friendship. The Buddy Network campaign is very similar to Cartoon Network USA’s and Latin America’s Stop Bullying: Speak Up campaign which has also been recently introduced in Italy.

CN Buddy Network Ambassador Tinie Tempah introduced the initiative on ITV’s Good Morning Britain this morning (17/11/2014).

Cartoon Network Q&A with Tinie Tempah

Cartoon Network Public Safety Announcement with Tinie Tempah

ChildLine ambassador Anna Williamson shares top tips for kids affected by bullying

Cartoon Network USA’s Stop Bullying: Speak Up Campaign Continues

It’s currently the build-up to Speak Up week (29th September to 3rd October) on Cartoon Network USA, which is a major part of Cartoon Network’s anti-bullying campaign, there’s a chance to be one in a million people to speak up against bullying.

Visit (only accessible in the USA) or like, comment or share the relevant Facebook posts on the Cartoon Network USA or Stop Bullying: Speak Up page to speak up. People can also tweet on Twitter using the hashtag #ISpeakUp.

Videos from participants of the campaign will become a part of the new promos that will appear on Cartoon Network USA, its digital platforms such as the website and Boomerang throughout October.

During Speak Up Week, in addition to the videos, Cartoon Network will air shorts, bumpers and PSAs (public safety announcements) with anti-bullying themes featuring the moral message of “speaking up” after witnessing a bullying incident is the right course of action. Each message will remind viewers to visit to learn how they can participate in the 1 million video challenge.