Cartoon Network At Cannes Lions Festival 2018
Last month (18th to 22nd June), was the 2018 edition of the Cannes Lions International Festival of Creativity in Cannes, France, the event, first held in 1954 is referred to as “The Oscars of Advertising” and is the world’s biggest festival celebrating the use of creativity in marketing, entertainment, design and technology. Cannes is one of the world’s main locations for the media industry, especially for the whole of Europe, with major events such as the annual Cannes Film Festival, MIPCOM, MIPTV and MIPJunior. Cartoon Network’s owners – Turner were at the festival and had a main stage session at the Palais des Festivals convention centre with content sessions being held at CNN’s Palais Beach location and the Turner House building on the Croisette (the main beachside boulevard in Cannes).
Cartoon Network held two events at Cannes Lions – “Self-Esteem for a New Generation with Cartoon Network” and “Content or Discontent? Progressive Programming – The Key to Unstereotype The Future”.
“Self-Esteem for a New Generation with Cartoon Network” was an event organised in conjunction with Unilever, the owner of personal care brand – Dove. Dove and Cartoon Network signed a worldwide two-year deal to educate young people on body confidence with the use of one of Cartoon Network’s cult hit animated properties – Steven Universe, all six animated shorts produced for the initiative are directed by Steven Universe creator – Rebecca Sugar. Panelists at the event included: Steven Universe creator Rebecca Sugar, Jill King (Senior Vice President, Marketing and Partnerships at Cartoon Network), Sophie Galvani (Global Vice President, Unilever), Dr. Phillipa Diedrichs (Professor of Psychology at the University of the South of England), and Moj Mahdara (CEO of Bodycon Media). The session was moderated by Sheena Adams (Deputy Editor of Destiny Magazine). The Crystal Gems – Pearl, Garnet and Amethyst were at the event.
“Content or Discontent? Progressive Programming – The Key to Unstereotype The Future” was a panel session where Aline Santos (Global Marketing and Head of Diversity and Inclusion at Unilever) and Christina Miller (President of Cartoon Network) discussed the topic of unstereotyping featuring panelists including Storm Reid (Actress, ‘A Wrinkle In Time’), and Simon Fuller (Film/TV Producer, including “American Idol”).
#CartoonNetwork President Christina Miller and "A Wrinkle In Time" star @stormreid joined the Gems from @Cartoonnetwork's #StevenUniverse & @Unilever at #CannesLions to discuss how brands and program makers can work together to #Unstereotype their content. pic.twitter.com/TKDhV9GM8T
— Turner (@Turner) June 20, 2018
Turner and @CNN take to the South of France for the @Cannes_Lions Festival of Creativity, providing advertising offerings and executive discussions for attendees: https://t.co/lPQuVevbYc pic.twitter.com/uKsrqUexER
— Turner (@Turner) June 26, 2018
The #ATL is all over #CannesLions! @CNN on the beach, @SunTrust on the stage, @Turner with the placement, and of course, @sweetwaterbrew with the packaging. #Atlanta, we are the world! pic.twitter.com/QAkrO5i9BB
— Chemistry (@VisitTheLab) June 22, 2018
Turner’s cinematic storytelling company – Great Big Story won a Silver Lion award in the “Film Online Corporate Social Responsibility (CSR) / Corporate Image” category for a documentary produced for consumer goods company – Procter & Gamble.
A full list of Turner related Cannes Lions events can be accessed via the link below: