Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa's Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

South African media news website – The Media Online has interviewed the channel manager of Turner Africa (and France) – Julien Borde, in the interview, Julien talked about the new pop-up channel in Africa – Superhero HQ, new local content and viewing ratings.

Interview Summary With Julien Borde:

The full interview can be viewed on the following link:

Superhero HQ

Regarding the temporary pop-up channel – Superhero HQ (Super-powered by Cartoon Network), Julien said a channel was needed to target both adults and kids, as 51% of CN’s audience are in fact adults and includes adults who watch animation with their children, as TV shows and movies about superheroes are popular at the moment, it was an ideal theme for the pop-up channel. Superhero HQ was set up to air during the school holidays, which is when children’s television broadcasters have a captive audience and Cartoon Network wanted to make use of its animation library, which includes CN’s original programming, content from Warner Bros. Animation and some acquisitions. In order to localise the channel for an African audience, Turner hired South African comedian Mojak Lehoko who created some superhero related comedy sketches for the channel.

Local Content and Localisation

Julien Borde also said that there will be more local content appearing on Cartoon Network Africa very soon, including a second season of the dance show – Pop Up Party and magic show – WOOALA! Pop Up Party season two will feature 15 super-talented kids from different backgrounds in Cape Town going head to head to express themselves through movement and dance. In WOOALA!, Wian, a 23-year-old South African magician, will use everyday objects to perform illusions and magic tricks that will amaze children and their parents.

Cartoon Network Africa also developed its new Creative Lab initiative, which is an opportunity for potential African animated show creators. The winning shorts are currently being produced and will be shown at DISCOP Johannesburg 2019 in November. After some market research, it was revealed that the African market is very interested in anime as a comic form, Cartoon Network Africa has acknowledged the findings and will premiere a new anime series on Cartoon Network Africa on Saturday 27th April – Bakugan: Battle Planet.

Viewing Ratings, VOD, Content Distribution

Turner’s content is distributed to 56 different countries in Africa, because of local differences, Turner has to make sure its content is suitable for each market it broadcasts to. Turner Africa had a successful end to 2018 with the children’s channel multiplex (Cartoon Network, Boomerang, Boing and Toonami) and TNT reaching new viewing rating highs.

Cartoon Network remains to be the favourite children’s channel in South Africa, dominating the top 15 best performing shows. Cartoon Network’s Ben 10, Apple and Onion and Craig of the Creek are particularly popular in Africa. Boomerang is also growing, its now the second favourite childrens channel in Africa, for kids aged between 4 and 14 years old, it’s also the second most popular channel in French speaking Africa (Boomerang France is received in Francophone Africa). Recently, TNT was the second movie channel within the total African movie channel movie market (source: AGB Nielsen).

In Africa, conventional linear pay-TV is still a popular option for entertainment, however Turner has worked with DStv to provide programming on its Catch Up VOD (Video On-Demand) service and is distributing Boing Africa and Toonami Africa on Cell-C’s live-streaming service – Black. Turner also formed a partnership with South Africa-based streaming service Showmax, the deal included Cartoon Network, Boomerang and Adult Swim programming.

Coming Soon To Cartoon Network Africa In 2019

Coming Soon To Cartoon Network Africa In 2019

Coming Soon To Cartoon Network Africa In 2019

Cartoon Network Africa has uploaded a upfront reel for 2019, featuring brand new episodes. In 2019, there will more new episodes of Craig of the Creek, The Amazing World of Gumball, Teen Titans Go!, Unikitty!, Ben 10, OK K.O.! Let’s Be Heroes, Apple and Onion, Summer Camp Island, The Powerpuff Girls, Power Rangers, Ninjago: Masters of Spinjitzu, We Bare Bears and Cloudy with a Chance of Meatballs. In 2019, Cartoon Network Africa will debut an animated series that originally aired on Cartoon Network on the other side of the Atlantic – Oswaldo!

Also original localised content will be airing on CN Africa in 2019, including another edition of Pop-Up Party and also Mike and Rob: Viral Jokes.

On 13th November, Turner Africa held a 2019 upfront event which includes info about new and upcoming content to Cartoon Network and Boomerang, for more info, please follow the link below:

Cartoon Network Africa Pop Up Party New Original Live Action Shorts

Cartoon Network Africa Pop Up Party New Original Live Action Shorts

Cartoon Network Africa Pop Up Party New Original Live Action Shorts

Cartoon Network Africa have teamed up with one of Africa’s leading content creators, Urban Brew Productions, to launch a locally produced series of live-action shorts called ‘Pop Up Party’, aimed at entertaining audiences on the African continent.

The new shorts will follow a young crew of local dancers appearing in unexpected locations to create a vibrant, unique and fun instant Pop Up Party. Everything in the secret location seems normal… until the music starts and everything suddenly changes. After the instant party has finished, it will look like as if nothing had happened.

Pierre Branco, VP and Managing Director of Turner Africa, made this statement in regards to the new localised short-format show:

“Over the last couple of years, the Internet has seen many viral dance fads that have taken the internet by storm and got the world moving, but this will be on a whole other level as it will be aimed specifically at kids on the African market, which has not experienced this directly. With this in mind, Cartoon Network will launch Pop Up Party to entertain and expose all Africans to Cartoon Network’s amazing world of kids entertainment with this fresh localised series of shorts. Turner is proud of our audience on the African continent and to show our commitment to Africa, Cartoon Network will be producing more local inspired shows, using some of Africa’s best and most inspiring talents”

Pop-Up Party premieres on Cartoon Network Africa on Saturday 23rd July, airs weekends at 4.30pm CAT, the new series will run until Sunday 18th September.