Boomerang To Launch In Turkey Official Turner Confirmation

Boomerang To Launch In Turkey Official Turner Confirmation

Boomerang To Launch In Turkey Official Turner Confirmation: From The Turner EMEA Press Release

Having won the hearts of children with Cartoon Network in Turkey, Turner is now preparing to launch its second flagship kids’ channel, Boomerang across the country. What’s more, Boomerang will become the first channel in Turkey’s history to launch on National Children’s Day (23rd April) – marking the perfect celebration for the brand, which plays host to fun and funny, timeless animation that the whole family can enjoy.

Available on D-Smart and Tivibu platforms from Friday 23rd April, Boomerang will offer viewers the latest episodes of classic, globally-loved animations such as The Tom & Jerry Show, Scooby-Doo, Looney Tunes, Inspector Gadget, Mr Bean, Garfield and more; broadcast in HD.

Patricia Hidalgo, SVP, Chief Content & Creative Officer, Kids, Turner EMEA & International Kids Strategy said:

“The timing of this launch is significant as we continue to invest in new, original content for Boomerang and further develop the brand as our second flagship kids’ channel across the region. Turkey is a big priority market for Turner and we feel confident that, with its strong portfolio of classic animation and loveable characters, Boomerang will offer a fun, light-hearted entertainment experience for families to enjoy together.”

This latest launch sees Boomerang’s EMEA presence grow to 60 countries, 15 languages and over 55 million homes across the region.

Cartoon Network Middle East Kids Compass Entertainment Spending Survey

Cartoon Network Middle East Kids Compass Entertainment Spending Survey

Cartoon Network Middle East Kids Compass Entertainment Spending Survey

Turner Broadcasting System Europe has released the results of its first-ever Middle East/North Africa Kids Compass survey. The survey has been compiled into a comprehensive report about children’s entertainment and spending habits, more than 3,000 children were surveyed between the ages of four to fourteen as well as their parents in territories such as the United Arab Emirates, Saudi Arabia and Turkey. The results of the study were released at an event at Grosvenor House in Dubai with speakers and panellists from Turner, the Human Relations Institute, RM Retail and Carat. The study was undertaken in collaboration with Clusters, a quantitative market research company, as well as IMG Worlds of Adventure and Toy Triangle. The study involved questionnaires, interviews and observations of children and parents.

The panellists included:

Patricia Hidalgo: Senior Vice President, Chief Content & Creative Officer Kids EMEA and International Kids Strategy for Turner
Naeema Jiwani: Child Developmental Psychologist, Human Relations Institute
Geoff Sheffield: Director of Procurement and Licensing, RM Retail (Toy Store)
Ramzi Haddad: Managing Director for UAE, Qatar & Kuwait, Carat

The study states that TV is still the main source of entertainment, however, the rise in mobile broadband means that kids are increasingly using technology. Over 62% of children use a smartphone and 56% of children use tablets. YouTube usage among children is relatively higher across the region; in Saudi Arabia 64% of children in the survey use YouTube for video entertainment, followed by Turkey with 61% and the UAE with 45%. 7 out of 10 children use social media. Over 50% of kids in UAE, KSA and Turkey use the Whatsapp mobile messaging app. Facebook usage is higher in Turkey (68%), but not so much in the United Arab Emirates (39%) and in Saudi Arabia (32%).

For the study, kids across the Middle East region was split into key behavioural groups, rather than age, gender and nationality. Instead, kids were split up into six different groups: Eager Minds, Make Believers, Social Sharers, Perceptive Pioneers, Remote Control Gamers, and Good Listeners.

The report also offers insights into perceptions that affect purchases of toys as well as investment into themed entertainment. A second research stage is currently underway tracking the changes of these six different groups, this stage is scheduled to be completed by late 2016.

Patricia Hidalgo, Senior Vice President & Chief Content & Creative Officer Kids EMEA and International Kids Strategy for Turner made this statement about the Kids Compass survey:

“Kids Compass offers a better understanding of children in the region, truly giving us insights into their personalities, behavior, and most importantly what they define as entertainment. Ultimately, our aim is to contribute to their happiness by delivering tailored content that promises to entertain.”

Tarek Mounir, General Manager Middle East, North Africa, Turkey, Greece and Cyprus also made this statement regarding the importance of the survey:

“Kids Compass is a momentous milestone that enables us to further understand the children of the 21st century, especially from the region. The study is the first of its kind that equips organisations with significant insights into children’s behavior and how that has evolved in the current world. As the leading provider of children’s entertainment channels in the region, we have a great sense of responsibility towards truly understanding the region allowing us to offer enriching experiences to children and parents alike.”

Cartoon Network’s New Unified International Management Direction

Cartoon Network's New Unified International Management Direction

Cartoon Network’s New Unified International Management Direction

Cartoon Network is in the process of having a more unified international strategy by strengthening the relationship between Turner USA and Turner International. Turner EMEA’s SVP and chief content and creative officer for kids, Patricia Hidalgo will now also be responsible for Turner International’s Kids Strategy and will liaise with Turner USA’s production teams.

Hannes Heyelmann, the SVP and MD for Turner Central and Eastern Europe will now have responsibilities over Turner International’s Original Programming Strategy and will also communicate with the USA based production teams. When appointed in July 2014, the then-new President of Cartoon Network, Christina Miller stated that there needs to be a global strategy for Turner’s kids channels.