Today (02/07/2015) was the second day of the annual Children’s Media Conference in Sheffield, UK. During the day was a session named Changing Channels: Commissioner Conversations with the Commercial Networks. During this session, content teams from the three largest cable and satellite subscription children’s television companies – Turner (Cartoon Network, Boomerang and Cartoonito), Viacom (Nickelodeon, Nicktoons, Nick Jr) and Disney (Disney Channel, Disney XD, Disney Junior) did a presentation. The speakers from the three companies, covered channel development, acquisitions, co-production, programming, production and general channel management. Also the session was an opportunity to announce what they’re looking for in the future and how to do such changes.
The Turner delegation during the session consisted of Patricia Hidalgo SVP, Chief Content & Creative Officer for Turner Europe, Middle East and Africa, Cecilia Persson
VP Acquisitions & Co Productions, International – Turner EMEA and Sarah Fell, Executive Producer for The Amazing World of Gumball. During the Turner section of the session, the current situation of their animation and broadcasting business and their plans for the future were announced.
During the session, Patricia Hidalgo explained that Turner is willing to work with independent producers for new animated show projects but they’re not looking for more of the same, the shows and the characters within them should inspire children. Turner also claimed that a show creator’s passion is more important that just a production showreel and the fact that 450 hours of new content for the recently formatted Boomerang channel isn’t enough; they explained that more shows are required. A striking fact about Boomerang, is that the channel appeals to people over the age of 30 as part of an extended demographic.
Discussed during the session was also short form content in mobile apps, which as been increasingly popular in recent years. Short form content usually refers to YouTube videos, Photos, Tweets, animated GIFs and Vines. Turner stated that they were interested in this form of content. In a somewhat related note, Cartoon Network USA recently released an app called “Cartoon Network Anything” which is based on this principle, their Twitter account also been posting Vines for the new upcoming animated series, We Bare Bears and marketing the show under the Twitter hashtag, #bearstack, a reference to how the main characters in the show walk about.
Even Tom and Jerry made a guest appearance because of the “It Takes Two” session, this session was most about the importance of double acts in animation, Tom and Jerry was a prime example as they have entertained children and adults for generations and are still relevant and popular to this day. Pairings from Cartoon Network’s current generation were used as examples such as Gumball and Darwin from The Amazing World of Gumball and Finn and Jake from Adventure Time.
— The CMC (@childmediaconf) July 2, 2015
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