Warner Bros. Get Animated Invasion Pop-Up Store Opens 6th October
For three days only (Friday 6th and Saturday 8th October) during this year’s New York Comic-Con (5th to 8th October), Warner Bros. and Turner’s Boomerang will be opening a pop-up store in the SoHo district of New York City. The store will be called “Get Animated Invasion” and it celebrates the cartoons produced by both Warner Bros. Animation and Hanna-Barbera throughout their history. The special pop-up store will feature a 360 degree immersive experience and visitors will get to see Wile E. Coyote’s ridiculously high cliff, go a scary adventure through Scooby Doo’s Spooky Woods and go back in time to Bedrock as featured in The Flintstones. The store will of course feature all-new themed merchandise including clothing, accessories and gifts.
The store will be run in partnership with pop-culture merchandise store chain – BoxLunch, the merchandise that will be on sale in the store will also be available to buy at BoxLunch locations and on their website from Monday 2nd October. Flintstones Ice Cream treats produced by New York’s Milk & Cream Cereal Bar will also be available at the store.
In a statement about the new pop-up store, Warner Bros. Consumer Products president Pam Lifford said:
“We’re excited for fans to experience this new creative way to step into the world of their favorite animated character. The Get Animated Invasion pushes the boundaries of fan engagement, blurring the lines between art, content and commerce.”
The pop-up store will be open between 12pm to 7pm and will be located at 107 Grand Street, in-between Broadway and Mercer Street in Manhattan. Register now on the Get Animated Invasion website to RSVP for tickets, for those who aren’t able to get a ticket, the store will be having “walk-ins” too.