Cartoon Network India New Generations 2016 Report

Cartoon Network India New Generations 2016 Report

Cartoon Network India New Generations 2016 Report

India has a large child demographic, making approximately a third of the country’s population, which is why it’s important for Cartoon Network India to know more about their viewers and their methods on how they enjoy their entertainment, so Turner India did a comprehensive study called the New Generations 2016 report. The New Generations 2016 report surveyed over 6,690 respondents across India, which included kids ranging from the age of 7-14 years and parents of 4-14 years old kids.

According to the survey, television is still the preferred medium for kids entertainment with 97% preferring this medium, 50% of parents enjoy watching television with their kids daily and 80% of parents monitor their children’s television habits. 90% of kids are growing up in a home with a mobile phone and the amount of kids using smartphones and tablets is on the increase, but it’s still behind other countries. To summarise, television viewing activity ranks the highest in media consumption at 97%, followed by reading newspapers and books at 49% and 44% respectively, surfing the internet at 29%, reading comics at 25%, listening to radio at 21%, watching DVDs at 15% and films at 7%.

Turner International India MD Siddharth Jain made this statement concerning the high amount of children underage using social media and as a head of a responsible broadcaster he encourages children to use Cartoon Network’s children-friendly website and apps instead:

“Only kids above the age of 13 are allowed to set up an account on Facebook, but our findings show that 25 percent of the kids are on Facebook, while 5 percent of the parents are aware of that. Regardless of our findings, as a responsible broadcaster, we can’t encourage kids to be on the social media platform just to market our channel better. Instead we urge kids to check out our website. We also have apps, like the recently launched CN Anything that grabs kids attention through short and snacky content that they can consume through their smart phones. We look beyond television content through this report. We have partners in the broadcast industry as well as advertisers, marketers, and other affiliates who can make great use of this data. A fact like ‘67% of purchases at home is influenced by children’ is very important for a good brand advertising with us to find out ways to convince the kids to buy their products.”

According to the survey, the average pocket money for an Indian kid has increased from 275 Rupees in 2012 to 555 Rupees in 2015. This is a 100% increase in pocket money since 2012. 52% of kids receive pocket money out of which 50% save it (majority being girls), and the other 50% percent spend their money on buying clothes, shoes, junk food and toys.

According to Turner International India Director and South Asia Research Head Rahul Sachdev, Indian children’s spending power is now much greater than the gross domestic product of fifty smaller countries in the world:

“At an annual spending potential of 22,594 Rupees, Indian Kids have more money to spend than the GDP of 50 smaller countries of the world including Bhutan, Aruba and the Maldives”

When it comes to advertisements, kids are easily persuaded by an appearance of their favourite cartoon characters or superheroes. According to the report, children from the East region love ads with cartoon characters and animations while those in the west region prefers ads with humour; children in the north and south region behave in a similar manner – taking a cue from humour and cartoon characters. Over 65% of children and parents are attracted towards character-based product packaging.

http://www.indiantelevision.com/mam/media-and-advertising/digital-agencies/purchasing-power-of-indian-kids-has-doubled-turner-s-new-generations-report-2016-160513

http://www.televisionpost.com/media-agency/television-no-1-media-vehicle-for-kids-says-turner-study/

Barbara Funke Appointed New Director Of Marketing And PR For Turner Central And Eastern Europe

Barbara Funke Appointed New Director Of Marketing And PR For Turner Central And Eastern Europe

Barbara Funke Appointed New Director Of Marketing And PR For Turner Central And Eastern Europe

Today (22/03/2016), it was announced that Barbara Funke was appointed as the new Director of Marketing and Public Relations for Turner Broadcasting System Europe’s channels in Central and Eastern Europe. Barbara Funke now has PR and marketing responsibility over Cartoon Network and Boomerang (as well as TNT) feeds in Central and Eastern Europe (which includes Germany, the Benelux countries, Poland, Hungary, Bulgaria, Romania and Russia). She reports to Malgosia Chapman, Vice President Brand & Content Engagement for Turner Central and Eastern Europe and is based in Munich and previously had employment at Spin Master Toys and Walt Disney Germany.

Malgosia Chapman, Vice President Brand & Content Engagement for Turner Central and Eastern Europe made this statement regarding Barbara Funke’s new role (translated):

“With Barbara Funke, we have gained a proven expert in communication for our team. Thanks to her experience in the areas of free TV, home entertainment and product marketing will particularly help during the forthcoming repositioning of our TNT channel portfolio and in further strengthening our kids channel brands.”

http://www.dwdl.de/nachrichten/55169/turner_neue_marketingchefin_kommt_von_servus_tv/
http://www.paginademedia.ro/2016/03/turner-are-un-nou-director-de-marketing-si-pr-pentru-televiziunile-din-europa-centrala-si-de-est

Michael Ouweleen Named Chief Marketing Officer For Cartoon Network

Michael Ouweleen

Michael Ouweleen has been appointed as chief marketing officer for Cartoon Network, Adult Swim and Boomerang, it was announced today by the recently appointed president and general manager of Cartoon Network, Christina Miller. Michael Ouweleen will be based in Atlanta and will report to Christina Miller.

Michael Ouweleen was recently senior vice president and executive creative director for Cartoon Network’s Creative Group and has been one of the brand’s key creative drivers for the last 17 years, will now be in charge of the overall creative direction and strategic leadership to all areas of marketing, on-air, trade and sponsorship partnerships that support the three networks and all of its peripheral businesses, including digital, gaming, ad sales and consumer products.

In 2003, as SVP of development and programming, Ouweleen oversaw the creation of animated shows such as Ben 10, Chowder and The Marvelous Misadventures of Flapjack, as well as the network’s first live-action adaptation of a network property, Ben 10: Race Against Time, also he was a writer and producer for the Adult Swim show, Harvey Birdman: Attorney at Law, wrote Space Ghost: Coast to Coast episodes and directed and written a short of Pixie and Dixie and Mr. Jinks called Harasscat.

As senior vice president and executive director for Cartoon Network’s Creative Group, Ouweleen oversaw and directed the development for Cartoon Network’s off-channel promotions, including print advertising, show launch equipment, sales materials, PR materials and events. He also supervised all on-air promotions, programme franchise packaging and sponsored promotions for both Cartoon Network and Boomerang. Additionally, he managed the development of on-air spots for Cartoon Network’s multiple licensed promotion partners.

Christina Miller, president and general manager of Cartoon Network made this statement regarding Michael Ouweleen’s appointment:

“Michael has that strong combination of creative vision and strategic thinking, he has a deep knowledge of our brands, and with him now leading the efforts for both the marketing and creative teams there is an opportunity for us to have a more holistic and creative approach to our marketing.”

From the Press Release: https://pressroom.turner.com/us/cartoon-network/michael-ouweleen-named-chief-marketing-officer-cartoon-network-%E2%80%93-adult-swim