Cartoon Network Africa Wins First Place For Coolest Kids Channel In Generation Next Survey

Cartoon Network Africa Wins First Place For Coolest Kids Channel In Generation Next Survey

Cartoon Network Africa Wins First Place For Coolest Kids Channel In Generation Next Survey

The South African newspaper – Sunday Times has released results from the 13th edition of their Generation Next Youth Brand Survey and according to the survey, it’s Turner’s best ever results for their children’s channels. The survey was conducted not only to find out kids’, teenagers’ and young adults’ favourite brands but also their thoughts, minds, desires and needs. According to the survey, Cartoon Network has been voted the number one “Coolest Kids TV Channel’ for 2017 (20% of the vote), climbing from fourth place in 2013 (14.2%). Cartoon Network also achieved second place in the “Coolest TV Channel” category for the second consecutive year. Also according to the survey, Regular Show is the 2nd “Coolest Cartoon Show” in South Africa, with Teen Titans Go! also being in fifth place. Also, Rigby and Mordecai from Cartoon Network’s Regular Show, were voted the 6th and 8th “Coolest Animated Brand Characters” in the whole of South Africa.

Boomerang has also seen an increase in popularity, doubling from 4.5% to 9.8%, Boomerang’s infamous cat and mouse frenemy duo – Tom and Jerry was voted the “Coolest Cartoon Show” for the third year in a row and also earned the top spot in the “Coolest Animated Brand Characters” category. Mr Bean: The Animated Series achieved 7th place in the ‘Coolest Animated Brand Characters’ category while reaching 9th place in the “Coolest Cartoon Show” category. In the 2017 survey, Boomerang was ranked as the 5th “Coolest Kids Channel”. The survey was conducted by HDI Youth Marketeers on behalf of The Sunday Times, and congratulations to Turner Africa for the fantastic results.

From The Turner Africa/Burson-Marsteller Press Release: Turner Kids is Just Too Cool for School! Turner’s kid focused channels, Cartoon Network and Boomerang, recognised and voted top of their class in Generation Next Youth Brand Survey

The results of the 13th Sunday Times Generation Next Youth Brand Survey, conducted by HDI Youth Marketeers, have been made public, and get this, Turner’s cartoon characters and channels are right up there rocking the votes with its best performing year ever!

The Youth Survey, aimed at tapping into the thoughts, minds, desires and needs of the local youth market, aged between eight and 23, really allows brands to understand where they are at in the minds of their consumers.

Over the past five years, Cartoon Network has in the Kids TV Channel category gone from 4th place in 2013 (at 14.2%) to first place in 2017 (at 20%). Not only has the channel snatched the top spot after having been voted the #1 ‘Coolest Kids TV Channel’, but also achieved 2nd spot in the overall ‘Coolest TV Channel’ category for the second consecutive year. Cartoon Network also featured twice in the top five for the ‘Coolest Cartoon Show’ with Regular Show and Teen Titans Go! coming in at #2 and #5 respectively. To top it off, Rigby and Mordecai from the Regular Show, were voted the #6 and #8 ‘Coolest Animated Brand Characters’ in the whole of South Africa!

Boomerang has also grown over the past five years, doubling from having a 4.5% vote, to a 9.8% vote, Boomerang’s famous cat and mouse dynamo duo, Tom & Jerry was voted the ‘Coolest Cartoon Show’ EVER for the third year in a row! The partners in crime also scooped top spot in the ‘Animated Brand Characters’ category and, the Boomerang channel rated the 5th ‘Coolest Kids Channel’ overall. The continuing escapades of Mr Bean: The Animated Series affirmed its position as the #7 ‘Coolest Animated Brand Characters’ while coming in at ninth place overall for the ‘Coolest Cartoon Show’.

Catherine Bothma, MD of HDI Youth Marketeers says: “This has been the first year that Turner Kids TV channels has been so rewarded in this study, winning across age categories (kids, teens and young adults), which was interestingly dominated by a male vote. They beat last year’s winner, who placed second this year, by a considerable 3.7% margin.”

Pierre Branco, VP and Managing Director of Turner Africa says: “We here at Turner are so pleased with the results! It is so wonderful to watch our channels and characters live, grow and thrive – especially in such a competitive environment where children are absolutely spoiled for choice. This is an affirmation that Turner’s kids channels have entrenched themselves in the South African youth and are seen to be cool and widely loved. Congratulations to everyone concerned and a huge thank you to all our consumers who voted for us!”

Cartoon Network UK Ben 10 Boys Research Study

Cartoon Network UK Ben 10 Boys Research Study

Cartoon Network UK Ben 10 Boys Research Study

Cartoon Network UK conducted a research study about male children in the UK co-inciding with the premiere of the Ben 10 reboot, the survey had a sample size of 1,200 boys across the country; The Sun reports.

According to the survey, boys read an average of 42 books a year (almost one book every week), play outside for two hours every day and get told off by their parents 161 times a year (or three times a week) but also get praised by parents 154 times a year, they have an average of ten friends and their favourite colour is usually blue. Boys usually gets up at 6.55am and go to bed at 8.38pm, spends 16 hours playing sports and 29 days a year playing computer games.

Boys spend on average one hour everyday watching television, spend 22 days, 12 hours a year on smartphones and tablets. Football, bike riding, swimming and trampolining (in descending order) are the most popular physical activities among boys.

Sean Gorman, Director of UK Kids Channels at Turner EMEA explained that the British kids do have a few things in common with Ben Tennyson (the main protagonist in Ben 10) enjoying their free time and other social activities, but the survey has surfaced some surprising statistics, especially in the amount of time boys spend reading books and doing their homework (average of 1 hour and 47 minutes everyday):

“This insight into how boys spend their time is a real eye opener – particularly their keen interest in books and dedication to homework. Like Ben Tennyson, the superhero in Ben 10, British boys have active lives, going to parties, spending time with their friends and riding their bikes outside. It’s no wonder they wear holes into so many of their clothes – their parents must be exhausted trying to keep up with their comings and goings.”

Cartoon Network UK Imagination Studios Survey 2016

Cartoon Network UK Imagination Studios Survey 2016

Cartoon Network UK Imagination Studios Survey 2016

Before the relaunch of Cartoon Network’s Imagination Studios competition, Cartoon Network UK conducted a survey to find out more about the country’s children (as well as their parents and schoolteachers). To summerise, children still find the simple things in life important, 66% of children prefer kindness rather than being popular and humour is the main expectation of their imaginary characters and their friends in real life. Also according to the survey, 53% of kids prefer cleverness over coolness and 63% went for funny over friendly. The study also states that 63% of kids prefer to draw than write and the majority would start by designing the appearance of their characters, they place a greater emphasis on characters being good-natured; 33% of kids overall said they would choose to create a character in animal form.

According to the survey, more than 50% of parents and teachers agree that animation helps to develop children’s creativity and humour. The number of working parents is currently at a 20-year high, but despite this they’re aware about their children’s likes and dislikes.

The 2016 Cartoon Network Imagination Studios competition is now open for all 6 to 13 years olds and schools in the UK, visit the newly revamped Cartoon Network Imagination Studios microsite to learn more about how cartoons are made and enter the competition to submit your character drawing, storyboard or short animated film for your chance to see your creation on Cartoon Network.

From The Turner UK Press Release

A nationwide survey of 6-12 year olds, their parents and teachers has revealed that kids have a positive view of the world and seek out laughter more than anything else. Launched alongside the return of cartoon-making competition Imagination Studios, the study also found that, whilst 63% of kids prefer to draw over write and the majority would start by designing how their character looks, they place a greater emphasis on characters being “good”; a trend that carries over to the expectations they have for their friends.

When asked which traits they would choose for their own original character, 66% of kids opted for kind over popular, 53% chose clever over cool and 63% went for funny over friendly. Humour also came out as the attribute kids considered most important for their character to be and the number one thing they like best about their friends. Added to this, the study showed that children from an early age recognise the positive qualities in their friends: they like their friends to be funny, friendly and kind; they don’t want naughty friends.

The findings also reaffirmed children’s strong affinity with animals across both the real and animated worlds – following a recent Sky Kids survey that named Scooby-Doo and Tom & Jerry (renowned for their family-friendly, slapstick humour) as the top kids’ TV shows of all time. 33% of kids overall said they would choose to create a character in animal form, led by girls with 48%, and Vet was the #2 job choice for kids overall; the #1 choice for girls.

Perhaps reflective of one of the most recent major shifts in the UK national curriculum, Computer Game Designer came out as the #1 job for kids overall and was also the job more parents would choose for their child, over Doctor/Nurse or Lawyer. The results also showed how in tune today’s parents are with their kids’ creative and everyday life preferences – bolstered by research that shows parents are watching TV with their kids as much as than ever.

Dr Sam Wass, expert child psychologist and academic at the University of East London and the University of Cambridge commented:

“This research shows that, in an era of ever increasing sophistication and complication, kids still value the simple things in life like kindness and humour. Even with developments in technology and the evolution of cartoons, they have retained the simplicity and relatability that kids and their parents love. This new opportunity for children to engage in their own creative play, by creating drawings of their own family, or of real-life situations that they have encountered, is a wonderful way to encourage children to draw links between the imaginary and the real world.”

Launched for the first time last year, Cartoon Network Imagination Studios offers kids a unique insight into how some of their favourite cartoons are created and offers them an opportunity to enter their own creations and win the chance to see their work animated and shown on air!

Whether you like to write or draw, the competition is now open to all kids aged 6-13. Visit to find out more.