Turner Northern Europe Senior Vice President Pierre Branco Adds Middle East Responsibilities
Today (5th February), Turner Broadcasting System Europe has announced that they’ve restructured their regional management, Pierre Branco – the Senior Vice President of Turner Northern Europe (UK and Nordics) will have additional responsiblities over the MENAT (Middle East, North Africa and Turkey, also includes Cyprus and Greece) region from 1st April. In addition to Turner’s channels and services in the UK and Scandinavia such as Cartoon Network, Boomerang, Cartoonito and the Toonix streaming service, Pierre will also have responsibility over Turner’s channels in the MENAT region which will include channels such as Cartoon Network MENA, Boomerang MENA, Cartoon Network Turkey, Boomerang Turkey, TCM MENA and the distribution of CNN International in the region. He will continue to report to Turner EMEA’s president Giorgio Stock.
In a statement about Pierre’s new additional responsibilities, Giorgio Stock said: “Pierre’s ability to bring fresh impetus and new thinking to our business has been proven across hugely diverse markets. Together with our talented regional management team, he will now help further our vision for Turner in MENAT to deliver outstanding branded destinations to our fans across the region.”
Pierre became SVP of Turner Northern Europe in 2017, before 2017, he was general manager of Turner France, Portugal and Africa. Pierre Branco replaces Tarek Mounir, who worked for Turner’s MENAT operations for eight years as commercial director and then general manager, during his time he launched localised premium versions of Cartoon Network and Boomerang for the MENA region replacing distribution of Cartoon Network Africa and Boomerang Africa in the region. He also developed a local content strategy including the animated show Mansour, he had a role in establishing Cartoon Network Studios Arabia and was also involved in the Cartoon Network Zone theme park deal with IMG Worlds of Adventure. Tarek will now be working for music streaming service – Deezer from April.