Ben 10 Alien Party Smyths Toys Superstores UK Tour Starts Thursday 9th August 2018
Cartoon Network UK and Smyths Toys Superstores have partnered up for a Ben 10 Alien Party tour this month, the tour will visit six different Smyths Toys locations in the UK and Ireland will feature a range of fun activities including a Ben 10 inflatable assault course, prize giveaways, face painting and costume character appearances. Ben 10 fans will also have a opportunity to enter in a Ben 10 party experience competition for a chance to win the ultimate Ben 10 Alien Party for 30 of their friends at their local Smyths store which will include exclusive access to the Ben 10 assault course, an Omni-enhanced augmented reality experience, a costume character appearance, face painting and Ben 10 goody bags. The first tour stop will be in Glasgow this Thursday (9th August).
The Alien Party Tour and competition will be promoted by Smyths Toys in store locations and through the use of its social media accounts, the competition is also being promoted on Cartoon Network UK’s website and also its social media accounts. For those who can’t make it to a Ben 10 Alien Party event, Cartoon Network has created a digital Ben 10 Alien Party Kit which can be accessed and downloaded via the link below:
The Ben 10 Alien Party Tour will visit the following Smyths store locations:
Glasgow, Scotland (Thursday 9th August, 10am – 4pm)
Wallsend, Tyne and Wear (Saturday 11th August, 10am – 4pm)
Hull (Thursday 16th August, 10am – 4pm)
Blackpool (Saturday 18th August, 10am – 4pm)
Dublin, Ireland (To Be Confirmed)
Swansea, Wales (To Be Confirmed)
Graham Saltmarsh, director of Cartoon Network Enterprises for Northern Europe made the following statement about the Ben 10 Alien Party Tour:
“Ben 10 is one of the most successful boy’s properties of all time and bringing it to life through our Alien Party Tour is a great way for fans to get stuck in and experience it for themselves. We know that activities like this, which engage fans of the show in a fun and meaningful way, result not only in a uplift in retail footfall and consumer product sales, but also a feel-good factor that provides fans with a deeper, long-term connection to our brand.”
Smyths Toys was also one of the three national retailers (along with Tesco and Toys R Us) that helped organise Cartoon Network’s Ben 10 Truck Tour last July, where a specially custom-made trailer based on The Rustbucket RV motorhome visited several locations across the UK to help promote the then newly launched Ben 10 toy range which included a toy based on Ben Tennyson’s Omnitrix and roleplay items and action figures based on the aliens of the Omnitrix.
Special thanks to Licensing Source for the information: