Cartoon Network USA Check It 4.5 Rebrand Behind The Scenes

Cartoon Network USA Check It 4.5 Rebrand Behind The Scenes

Cartoon Network USA Check It 4.5 Rebrand Behind The Scenes

Bent Design Lab, the design studio that developed Cartoon Network USA’s 2016 graphical refresh this summer (currently referred to as Check It 4.5 by Cartoon Network fans, officially called “Dimensional”), have uploaded a behind the scenes video showing how they developed the new graphics package.

The graphics package contains a series of 80 short animations also featuring characters from Cartoon Network’s current shows. The animations were produced in either 2D, 3D CGI or stop-motion. Various props and scenes were made with different materials for animations produced using the stop-motion technique.

Bent Design Lab, based in Portland, Oregon, USA, gathered the talent of several animators and artists from around the world to produce the new branding.

Cartoon Network ID – Behind the Scenes from Bent Design Lab on Vimeo.

Bent Design Lab also a video demonstrating the new graphics which are now used by Cartoon Network USA for both their on-air and social media presences.

Cartoon Network ID Re-Brand from Bent Design Lab on Vimeo.

http://www.bentdesignlab.com
https://vimeo.com/bentdesignlab
http://www.cartoonnetwork.com

Cartoon Network USA New Check It 4.5 Graphics Refresh

Cartoon Network USA New Check It 4.5 Graphics Refresh

Cartoon Network USA New Check It 4.5 Graphics Refresh

Cartoon Network USA introduced a refresh of its on-screen graphics today (30/05/2016) for the start of the summer, the updated graphics package is known as “Check It 4.5” by Cartoon Network fans (officially called “Dimensional”). The new rebrand package is a continuous iteration of the “Check It” family of graphic rebrands that first started in 2010, every iteration of “Check It” has been unified by a common font scheme (Gotham and Lubalin Graph) and a Cyan, Magenta, Yellow and Black colour scheme.

The Dimensional graphics package has Check It 1.0’s use of CMYK dominate solid colours and Check It 4.0’s colourful character symbols, in essence, its a tweaked version of Check It 4.0. The new graphics package also has 3D versions of the cartoon character symbols.

Here’s some videos recorded from Cartoon Network USA today featuring the new graphics package:

Meanwhile, the creative graphics teams for Cartoon Network Europe, Middle East and Africa have been developing their implementation of Check It 4.0 as demonstrated in this video on Vimeo:

CARTOON NETWORK REFRESH 2016 – IDENTS from Eleonora Cremascoli on Vimeo.

At present, Cartoon Network Nordic is the only feed to use a full implementation of Check It 4.0 graphics in the EMEA area.