Ben 10 Toys Wave Two Coming Soon From Playmates Toys
Tomorrow is the opening day of London Toy Fair 2018 (Tuesday 23rd January to Thursday 25th January) and Cartoon Network and global master toy licensee – Playmates Toys have already announced that they will be releasing a second wave of Ben 10 toys. Wave Two will include a new series of figurines, roleplay-items and vehicles.
Toys that are set to launch later this month include the Heatblast Rocket Flyer, Diamondhead Power Tank vehicles, Omni-Enhanced figurines and also Omni-Launch battle figurines. In the UK, the Ben 10 toys range are distributed by Flair Toys. The second wave of toys expands upon Cartoon Network’s current licensing programme for Ben 10 and to help promote the new toys, there will be an extensive TV and digital advertising campaign.
Regarding the latest Ben 10 toys from Playmates, Graham Saltmarsh, UK and Northern Europe licensing director at Cartoon Network Enterprises EMEA, said:
“We are delighted to be kicking off what is going to be another action-packed year for Ben 10 with the launch of a fantastic new wave of toys. Once again Playmates has done an amazing job capturing all the elements boys love from the show and has translated them into an innovative, engaging and fun toy range that will give kids the chance to live up to their dream of becoming Ben.”