Changes In The Children’s Television Industry: Cartoon Network Enterprises Northern Europe
In an article by licensing news website – Licensing Source – “Channel hopping: The changing face of children’s TV”, Cartoon Network Enterprises’ Northern Europe director – Graham Saltmarsh was interviewed about the changing face of children’s television, how kids access content today and how it relates to product licensing.
According to Graham, traditional television remains to be the main gateway for kids who want to discover content and new brands, but he also points out that a 360-degree approach to content is necessary, which covers YouTube views, shows being available on VOD services as well as the traditional linear television service. In Northern Europe (UK and Nordics), Ben 10 and Teen Titans Go! were among the top performers for Cartoon Network in 2018, and Graham also highlighted Bakugan as a brand to watch in 2019, the new Bakugan series – Bakugan: Battle Planet premiered on Cartoon Network UK last Saturday (23rd March).
Ben 10 Alien Party Smyths Toys Superstores UK Tour Starts Thursday 9th August 2018
Cartoon Network UK and Smyths Toys Superstores have partnered up for a Ben 10 Alien Party tour this month, the tour will visit six different Smyths Toys locations in the UK and Ireland will feature a range of fun activities including a Ben 10 inflatable assault course, prize giveaways, face painting and costume character appearances. Ben 10 fans will also have a opportunity to enter in a Ben 10 party experience competition for a chance to win the ultimate Ben 10 Alien Party for 30 of their friends at their local Smyths store which will include exclusive access to the Ben 10 assault course, an Omni-enhanced augmented reality experience, a costume character appearance, face painting and Ben 10 goody bags. The first tour stop will be in Glasgow this Thursday (9th August).
The Alien Party Tour and competition will be promoted by Smyths Toys in store locations and through the use of its social media accounts, the competition is also being promoted on Cartoon Network UK’s website and also its social media accounts. For those who can’t make it to a Ben 10 Alien Party event, Cartoon Network has created a digital Ben 10 Alien Party Kit which can be accessed and downloaded via the link below:
Graham Saltmarsh, director of Cartoon Network Enterprises for Northern Europe made the following statement about the Ben 10 Alien Party Tour:
“Ben 10 is one of the most successful boy’s properties of all time and bringing it to life through our Alien Party Tour is a great way for fans to get stuck in and experience it for themselves. We know that activities like this, which engage fans of the show in a fun and meaningful way, result not only in a uplift in retail footfall and consumer product sales, but also a feel-good factor that provides fans with a deeper, long-term connection to our brand.”
Smyths Toys was also one of the three national retailers (along with Tesco and Toys R Us) that helped organise Cartoon Network’s Ben 10 Truck Tour last July, where a specially custom-made trailer based on The Rustbucket RV motorhome visited several locations across the UK to help promote the then newly launched Ben 10 toy range which included a toy based on Ben Tennyson’s Omnitrix and roleplay items and action figures based on the aliens of the Omnitrix.
Special thanks to Licensing Source for the information:
Cartoon Network UK And British Gymnastics Partner For Powerpuff Girls POW! Academy
Cartoon Network UK and British Gymnastics have teamed up to form a new joint venture that aims to inspire and reward young gymnasts across the UK called – “POW! Academy”. The joint venture will makes use of Cartoon Network’s The Powerpuff Girls as the initiative’s mascots. The superpowered trio collectively known as The Powerpuff Girls – or as they known individually – Blossom, Bubbles and Buttercup are the original ambassadors of girl power and are celebrating their 20th anniversary this year, they’re an inspiration to young girls everywhere.
POW! Academy initiative will launch this autumn and will be a chance for young gymnasts aged between 5 and 11 years to demonstrate their talents and to link skills they’ve learnt in their gymnastics sessions into creative sequences. Every time a gymnast reaches a new level, they will be awarded with a badge and certificate. The initiative aims to inspire the next generation of British gymnastics champions.
The partnership was launched today at British Gymnastics HQ in Shropshire, England where professional gymnastics champions – Ellie Downie and Hamish Carter, the Powerpuff Girls and local gymnasts were invited to an inaugural POW! Academy session. The POW! Academy will be available exclusively to British Gymnastics member organisations from this autumn. The partnership will have additional activities and initiatives throughout the three-year period.
From The Turner UK Press Release: British Gymnastics and Cartoon Network partner on all new POW! Academy
British Gymnastics and Cartoon Network are delighted to announce a new joint venture to inspire and reward thousands of gymnasts across the country, with the help of the original ambassadors of girl power The Powerpuff Girls, who are celebrating their 20th anniversary in 2018.
The POW! Academy launches this autumn and is a new initiative aimed at budding gymnasts aged 5-11yrs. The POW! Academy challenges gymnasts to show off their talents and be proud of their achievements focused on linking the skills they have learnt in their gymnastics sessions into creative sequences. Every time a gymnast successfully achieves a new level, they’ll be rewarded through a new badge and certificate scheme.
Jane Allen CEO of British Gymnastics said, “We’re delighted to partner with Cartoon Network who share our passion for inspiring young people and having a positive influence on their development. This is an exciting and new type of partnership which will delight thousands of gymnasts. The Powerpuff Girls series resonates with our young gymnasts and their brand attributes of inclusivity, courage and teamwork are a good fit with our sport. We strive to ensure all gymnasts have a positive and rewarding experience, and this strategic partnership adds an exciting new element for gymnasts to enjoy.”
Vanessa Brookman, VP of Content and Creative, Turner Northern Europe said: ‘The Powerpuff Girls are an iconic superhero trio, who have been role models to a generation of kids and continue to inspire today with their message of empowerment and strength. We are particularly delighted to partner with British Gymnastics on a scheme that compliments the fun and inspiring values embodied by this sport and offers a practical initiative for gymnasts to celebrate their achievements’.
The partnership and POW! Academy was launched today at British Gymnastics HQ with characters from the series, star gymnasts Ellie Downie, Hamish Carter and local gymnasts were invited to an inaugural taster session.
Ellie Dowie said, “The POW! Academy is a great idea to keep kids excited to learn and display their skills in a brand-new way. Rewards are a key motivator but these don’t have to be medals or focused on achieving technical excellence. This initiative adds a new dimension with the focus firmly on the fun of taking part and feeling awesome. It will help ensure kids leave sessions with a big smile on their face. I’m proud to be a part of this venture and I’m looking forward to seeing the POW! Academy in action”.
The POW! Academy will be available exclusively to member organisations from this autumn. This exciting partnership will see additional activities and initiatives established throughout the three-year period.
The core structure of the POW! ACADEMY allows it to be adapted and adopted by national gymnastics associations across Europe, Middle East and Africa. If you represent a national gymnastics association outside the UK and are interested in using the POW! ACADEMY to your gymnastics strategy please get in touch with Will Liddle at Rare Rabbits LTD +44 (0)203 011 3124.
British Gymnastics is the UK Governing Body for the sport of gymnastics. It exists to support, lead and inspire all those involved or interested in gymnastics; from creating new programmes and activities at grass roots to helping the development of top-level talent and delivering world-class events across the UK. http://www.british-gymnastics.org.
British Gymnastics includes Women’s Artistic Gymnastics, Men’s Artistic Gymnastics, Trampoline Gymnastics, Acrobatic Gymnastics, Pre-school Gymnastics, FreeG Freestyle Gymnastics, Rhythmic Gymnastics, Tumbling, TeamGym, Aerobic Gymnastics and Double Mini Trampoline. Those interested in finding their local club should visit www.DiscoverGymnastics.uk.
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