Boomerang Video On-Demand Content Now Available In Vietnam
Turner Broadcasting System Asia-Pacific have signed a distribution deal with Vietnamese kids video on-demand service, POPS Kids. A selection of animated shows from Boomerang’s animation library is now available on the service, which includes The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory.
Phil Nelson, MD of Turner Southeast Asia made this statement in regards of the content distribution deal
“This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids platform that is familiar and easy to use.”
Esther Nguyen, founder and CEO of POPS Worldwide, also made a statement in regards with the deal with Turner:
“We are excited to partner with Turner to bring Boomerang — with its portfolio of well-loved characters—to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views. This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”