Cartoon Network Africa Local Talent To Produce Imagination Studios Shorts
Cartoon Network Africa is partnering with some of Africa’s best talent in animation, copy writing, post-production and audio production to produce one-minute shorts based on the winning creations from this year’s Cartoon Network Africa Imagination Studios competition. The purpose of the Imagination Studios initiative is to inspire and motivate children to explore their creative side and let their imagination run wild. Throughout the campaign, children accessed the Cartoon Network Imagination Studios microsite on the Cartoon Network Africa website to find out how their favourite cartoons are made.
The microsite also features activities and videos of Cartoon Network’s top talent offering creative knowledge and advice, from using this knowledge and their creative talent, children also took part in the Imagination Studios competition. The four first place competition winners (one winner per category) will get to see their characters and storyboards in the form of a specially produced animated short. The animated shorts will air on Cartoon Network Africa in October.
Cartoon Network will be working with African animation company – MyChild TV, the company will act as the executive producer and coordinator for the animated shorts project. Cape Town based Punch Money Studios will be writing the scripts for the animated shorts, the company also won the Turner Kids Animation Pitching competition (in partnership with industry body – Animation South Africa) at the DISCOP Johannesburg media convention in 2016, for their Cloud Life project. Mindseye Creative, a 2D animation studio based in South Africa will be producing the animation and Audio Militia will be contributing audio effects and music to the project. Local comedians and voice over artists, including Nina Hastie, Trevor Gumbi, Richelieu Beaunoir and Alex Radnitz will be voicing the characters in the new animated shorts.
In a statement, a spokesperson from Turner Africa said:
“We here at Cartoon Network are so excited about Imagination Studios, so much so that we decided to take it a step further this year, by involving some amazingly talented, locally selected, third-party professionals. This local alliance will simply take what we have already previously perfected, and rejuvenate it by injecting a unique, authentic, African flair which will not only be engaging, but relatable to our audience too. We have been extremely impressed by the amazing creative energy present within each of the partners and this energy, together with the imaginative entries received in this year’s Imagination Studios competition, has reinforced our investment into localising content and our promise to further mentor the African animation industry.”
In regards of the Cartoon Network Imagination Studios shorts, Nick Wilson from Animation South Africa also added:
“It is really cool to see that international brands such as Cartoon Network are starting to fully localise their content in order to speak to, and engage with, their audience on a deeper, richer level. We are so honoured and excited to have been selected to work on this project, presenting us with many areas of potential and growth for the African animation industry, ensuring that our creative voices as Africans continue to be heard.”
During 2016, Cartoon Network has been airing new shows, new episodes and even new channels in some countries, so here’s a timeline of some of the major events that have happened around the world in the last twelve months. Note: Some dates are not exactly accurate, but was approximately around that time or it was the date when news was publicly announced.
1st January: Cartoon Network Southeast Asia rebranded to Check It 4.0.
4th January: Cartoon Network Latin America and Brazil rebranded to Check It 4.0.
6th January: Cartoon Network USA releases Twelve Forever pilot/minisode.
7th January: Mark Eyers Promoted To Senior Vice President Of Cartoon Network Asia-Pacific.
14th January: Cartoon Network USA premieres first stop-motion animated Adventure Time episode: Bad Jubies.
14th January: Transformers: Robots in Disguise Season 2 announced.
25th January: New Bob The Builder series premiered on Cartoonito UK.
25th January: Daniel González becomes new general director Of Turner Iberia.
29th January: Justice League Action officially announced.
All of January 2016’s blog posts can be accessed by clicking on the link below:
Cartoon Network Africa And Animation SA Partner At DISCOP Johannesburg
Turner Africa (Cartoon Network, Boomerang and Boing) have partnered with Animation SA, an organisation that represents the animation industry in South Africa to create the first ever Animation Lounge at the DISCOP Johannesburg media industry convention on 2nd and 4th November 2016 at the Sandton Convention Centre in Johannesburg, South Africa.
As part of the Animation Lounge booth, Turner and Animation SA will be running an Animation Pitching competition, where African producers and storytellers can pitch their show ideas to a panel of local and international industry experts, Turner will also offer producers scheduled pitching sessions, there will be a sharing and Q&A sessions before the competition. Competition winners and runner-ups will also win cash prizes.
Pierre Branco, vice president & general manager of Turner Southern Europe & Africa made these statement regarding the pitching competition and partnership with Animation SA:
“It is a great opportunity for Turner Africa to sponsor the Animation SA booth and pitching competition, says for Turner. This is a great demonstration of how we are strengthening our presence across the continent and building our local production strategy to make content relevant and engaging for African audiences.”
Nick Wilson, chair of the Export Missions Committee of Animation South Africa also added:
“This partnership with Turner is indicative of the bargaining power of the collective and is validation for the efforts of all the volunteers at Animation South Africa over the years. Our mandate is to grow the animation industry in South Africa and there is no better way to do that than in dialogue with one of the biggest players in global animation.”
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