Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa's Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

South African media news website – The Media Online has interviewed the channel manager of Turner Africa (and France) – Julien Borde, in the interview, Julien talked about the new pop-up channel in Africa – Superhero HQ, new local content and viewing ratings.

Interview Summary With Julien Borde:

The full interview can be viewed on the following link:

Superhero HQ

Regarding the temporary pop-up channel – Superhero HQ (Super-powered by Cartoon Network), Julien said a channel was needed to target both adults and kids, as 51% of CN’s audience are in fact adults and includes adults who watch animation with their children, as TV shows and movies about superheroes are popular at the moment, it was an ideal theme for the pop-up channel. Superhero HQ was set up to air during the school holidays, which is when children’s television broadcasters have a captive audience and Cartoon Network wanted to make use of its animation library, which includes CN’s original programming, content from Warner Bros. Animation and some acquisitions. In order to localise the channel for an African audience, Turner hired South African comedian Mojak Lehoko who created some superhero related comedy sketches for the channel.

Local Content and Localisation

Julien Borde also said that there will be more local content appearing on Cartoon Network Africa very soon, including a second season of the dance show – Pop Up Party and magic show – WOOALA! Pop Up Party season two will feature 15 super-talented kids from different backgrounds in Cape Town going head to head to express themselves through movement and dance. In WOOALA!, Wian, a 23-year-old South African magician, will use everyday objects to perform illusions and magic tricks that will amaze children and their parents.

Cartoon Network Africa also developed its new Creative Lab initiative, which is an opportunity for potential African animated show creators. The winning shorts are currently being produced and will be shown at DISCOP Johannesburg 2019 in November. After some market research, it was revealed that the African market is very interested in anime as a comic form, Cartoon Network Africa has acknowledged the findings and will premiere a new anime series on Cartoon Network Africa on Saturday 27th April – Bakugan: Battle Planet.

Viewing Ratings, VOD, Content Distribution

Turner’s content is distributed to 56 different countries in Africa, because of local differences, Turner has to make sure its content is suitable for each market it broadcasts to. Turner Africa had a successful end to 2018 with the children’s channel multiplex (Cartoon Network, Boomerang, Boing and Toonami) and TNT reaching new viewing rating highs.

Cartoon Network remains to be the favourite children’s channel in South Africa, dominating the top 15 best performing shows. Cartoon Network’s Ben 10, Apple and Onion and Craig of the Creek are particularly popular in Africa. Boomerang is also growing, its now the second favourite childrens channel in Africa, for kids aged between 4 and 14 years old, it’s also the second most popular channel in French speaking Africa (Boomerang France is received in Francophone Africa). Recently, TNT was the second movie channel within the total African movie channel movie market (source: AGB Nielsen).

In Africa, conventional linear pay-TV is still a popular option for entertainment, however Turner has worked with DStv to provide programming on its Catch Up VOD (Video On-Demand) service and is distributing Boing Africa and Toonami Africa on Cell-C’s live-streaming service – Black. Turner also formed a partnership with South Africa-based streaming service Showmax, the deal included Cartoon Network, Boomerang and Adult Swim programming.

Cartoon Network Africa Launches Creative Lab To Seek New Talent And Produce New Content

Cartoon Network Africa Launches Creative Lab To Seek New Talent And Produce New Content

Cartoon Network Africa Launches Creative Lab To Seek New Talent And Produce New Content

Cartoon Network Africa has launched a new initiative called “Creative Lab”. With the new initiative, Cartoon Network Africa aims to create local short-form animated content especially for people living in Africa. In order to create the new content, Cartoon Network Africa is seeking new talent on the continent. The initiative is specifically looking for creators, writers, graphic artists and animation students to help produce the new projects. Prospective content producers can apply now up until 31st August, the initiative is open to African residents above the age of 18 or any Africa-based company.

Applicants are expected to submit a one-to-three minute short comedy project that will fit in well among Cartoon Network’s other programming. In September, Cartoon Network Africa will pick ten shortlisted projects and give each creator the opportunity to pitch in-front of CN’s team. The winner and two runners-up will be revealed at the DISCOP media convention in Johannesburg which will be held between 14th-16th November and will be given the chance to turn their project into a pilot which will premiere sometime in 2019.

Cartoon Network Africa’s Creative Lab is effectively the adult-targeted version of Cartoon Network’s Imagination Studios initiative. For Imagination Studios, children from all over Africa submitted their character drawings for the chance to see their characters made into a short episode.

The Head of Programming and Acquisition for Turner Kids Africa – Ariane Suveg, mentioned that there has been some really good and inspiring animation projects, including Punch Monkey Studios’ Cloud Life and wish to help support the African animation industry with the use of the new Creative Lab initiative.

“As sponsors of the DISCOP 2016 Animation Pitching Programme, we were exposed to some really inspiring local animation projects, We were so impressed by Cape Town-based Punch Monkey Studio’s amazing creative energy in the winning entry, Cloud Life, that the project has been traveling through the Turner group and is now in a development process with the Turner Asia Pacific production team! This just reinforces our need to invest in local content and our commitment to further mentoring talent in the African animation industry. We are honoured to be supporting local African animation talent through the Cartoon Network Africa Creative Lab. We look forward to seeing the entries and hope to see the winners flourish in their career as content creators, following the footsteps of some of Cartoon Network’s greatest talents.”

For more information about Cartoon Network Creative Lab and how to submit your project, please follow the link below:

Cartoon Network Africa To Premiere African Made Animated Shorts At The FupiToons Film Festival

Cartoon Network Africa To Premiere African Made Animated Shorts At The FupiToons Film Festival

Cartoon Network Africa To Premiere African Made Animated Shorts At The FupiToons Film Festival

Cartoon Network Africa has partnered up with the African Animation Network (ANN) and South African cinema company – Ster-Kinekor for an animated film festival called FupiToons (Fupi, means short in Swahili), the festival is the first of its kind in Africa, purely focusing on animated productions made on the continent. The festival is aimed for kids between the ages of 2 and 12 years old and will feature a total of 114 animated short films.

Four animated shorts based upon this year’s winning submissions for Cartoon Network Africa’s Imagination Studios drawing competition will be screened at FupiToons before they premiere on Cartoon Network Africa TV channel on Monday 11th December. The four shorts are called Llama Drama (Maia Janse), Smarter Phones (Zoë-Jane Mans), The Great Escape (Dida Bafor) and Attack of the Slug Monster (Katlego Khambule). The festival will run alongside this year’s DISCOP Johannesburg media industry convention, which will be held between Thursday 26th October and Sunday 29th October.

To produce the shorts, Cartoon Network has worked with a bunch of African companies specialising in animation production, scriptwriting and sound production, including MyChild TV, Mindseye Creative, Punch Money Studios and Audio Militia.

Ariane Suveg, the head of programming and acquisitions for Turner kids’ channels in Africa made this statement about this year’s Imagination Studios competition:
“We have been extremely impressed by the amazing, creative energy present within each of the partners and this energy, together with the imaginative entries received in this year’s Cartoon Network Imagination Studios competition, has reinforced our investment into localizing content and our promise to further mentor the African animation industry.”

Wendy Spinks, FupiToons Festival Director & Head of Content at AAN also said: “We’ve been astounded by the volume and quality of the submissions. We’re excited to announce the official selection of films. The festival covers a broad selection of animated shorts with something for everyone but, most importantly kids aged 2 – 12 years old. Having received 114 submissions, it was extremely difficult to include everything into a FupiToons block whilst also conforming to the Film & Publication Board regulations for the festival age demographic. In future editions of FupiToons Festival we intend to open the age demographic range up and have different blocks of content catering for a wider audience and variety of content.”

Screenings will take place at the Ster-Kinekor cinema at The Zone, Rosebank, Johannesburg on Friday 27th October at 5:30pm Saturday 28th October at 2:30pm & 5:30pm and Sunday 29th October at 2:30pm.