Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa's Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

South African media news website – The Media Online has interviewed the channel manager of Turner Africa (and France) – Julien Borde, in the interview, Julien talked about the new pop-up channel in Africa – Superhero HQ, new local content and viewing ratings.

Interview Summary With Julien Borde:

The full interview can be viewed on the following link:

Superhero HQ

Regarding the temporary pop-up channel – Superhero HQ (Super-powered by Cartoon Network), Julien said a channel was needed to target both adults and kids, as 51% of CN’s audience are in fact adults and includes adults who watch animation with their children, as TV shows and movies about superheroes are popular at the moment, it was an ideal theme for the pop-up channel. Superhero HQ was set up to air during the school holidays, which is when children’s television broadcasters have a captive audience and Cartoon Network wanted to make use of its animation library, which includes CN’s original programming, content from Warner Bros. Animation and some acquisitions. In order to localise the channel for an African audience, Turner hired South African comedian Mojak Lehoko who created some superhero related comedy sketches for the channel.

Local Content and Localisation

Julien Borde also said that there will be more local content appearing on Cartoon Network Africa very soon, including a second season of the dance show – Pop Up Party and magic show – WOOALA! Pop Up Party season two will feature 15 super-talented kids from different backgrounds in Cape Town going head to head to express themselves through movement and dance. In WOOALA!, Wian, a 23-year-old South African magician, will use everyday objects to perform illusions and magic tricks that will amaze children and their parents.

Cartoon Network Africa also developed its new Creative Lab initiative, which is an opportunity for potential African animated show creators. The winning shorts are currently being produced and will be shown at DISCOP Johannesburg 2019 in November. After some market research, it was revealed that the African market is very interested in anime as a comic form, Cartoon Network Africa has acknowledged the findings and will premiere a new anime series on Cartoon Network Africa on Saturday 27th April – Bakugan: Battle Planet.

Viewing Ratings, VOD, Content Distribution

Turner’s content is distributed to 56 different countries in Africa, because of local differences, Turner has to make sure its content is suitable for each market it broadcasts to. Turner Africa had a successful end to 2018 with the children’s channel multiplex (Cartoon Network, Boomerang, Boing and Toonami) and TNT reaching new viewing rating highs.

Cartoon Network remains to be the favourite children’s channel in South Africa, dominating the top 15 best performing shows. Cartoon Network’s Ben 10, Apple and Onion and Craig of the Creek are particularly popular in Africa. Boomerang is also growing, its now the second favourite childrens channel in Africa, for kids aged between 4 and 14 years old, it’s also the second most popular channel in French speaking Africa (Boomerang France is received in Francophone Africa). Recently, TNT was the second movie channel within the total African movie channel movie market (source: AGB Nielsen).

In Africa, conventional linear pay-TV is still a popular option for entertainment, however Turner has worked with DStv to provide programming on its Catch Up VOD (Video On-Demand) service and is distributing Boing Africa and Toonami Africa on Cell-C’s live-streaming service – Black. Turner also formed a partnership with South Africa-based streaming service Showmax, the deal included Cartoon Network, Boomerang and Adult Swim programming.

Cartoon Network Africa And Animation SA Partner At DISCOP Johannesburg

Cartoon Network Africa And Animation SA Partner At DISCOP Johannesburg

Cartoon Network Africa And Animation SA Partner At DISCOP Johannesburg

Cartoon Network Africa And Animation SA Partner At DISCOP Johannesburg

Turner Africa (Cartoon Network, Boomerang and Boing) have partnered with Animation SA, an organisation that represents the animation industry in South Africa to create the first ever Animation Lounge at the DISCOP Johannesburg media industry convention on 2nd and 4th November 2016 at the Sandton Convention Centre in Johannesburg, South Africa.

As part of the Animation Lounge booth, Turner and Animation SA will be running an Animation Pitching competition, where African producers and storytellers can pitch their show ideas to a panel of local and international industry experts, Turner will also offer producers scheduled pitching sessions, there will be a sharing and Q&A sessions before the competition. Competition winners and runner-ups will also win cash prizes.

Pierre Branco, vice president & general manager of Turner Southern Europe & Africa made these statement regarding the pitching competition and partnership with Animation SA:

“It is a great opportunity for Turner Africa to sponsor the Animation SA booth and pitching competition, says for Turner. This is a great demonstration of how we are strengthening our presence across the continent and building our local production strategy to make content relevant and engaging for African audiences.”

Nick Wilson, chair of the Export Missions Committee of Animation South Africa also added:

“This partnership with Turner is indicative of the bargaining power of the collective and is validation for the efforts of all the volunteers at Animation South Africa over the years. Our mandate is to grow the animation industry in South Africa and there is no better way to do that than in dialogue with one of the biggest players in global animation.”

Turner Promotes Boing Africa At DISCOP Africa Convention In Johannesburg

Turner Promotes Boing Africa At DISCOP Africa Convention In Johannesburg

Turner Promotes Boing Africa At DISCOP Africa Convention In Johannesburg

This week (04/11/2015 – 06/11/2015) was the DISCOP Africa convention in Johannesburg, South Africa, where people from the television industry promote their channels and new programming. Turner Africa used the opportunity to announce that Boing Africa is now available to all pay-tv operators on the African continent if they are willing to make a carriage deal. At present, Boing Africa is only available on a small amount of operators in Africa in countries such as Nigeria, South Africa and the Seychelles. Boing Africa broadcasts Cartoon Network’s older animated shows, such as the original Cartoon Cartoons.

At present 45% of Cartoon Network’s and Boomerang’s audience is over 14 years old and Turner’s children’s channels are the most popular in Africa. Television remains a popular source of entertainment in Africa as access to other forms of digital entertainment is yet to be developed in Africa. Turner has already made an additional carriage deal with Nigerian direct-to-home satellite provider CONSAT to distribute Boing Africa on their platform.

Pierre Branco, VP and general manager for France, Portugal and Africa made this statement regarding that older cartoons can be shared between parents and their children but mentions that merchandising can be an issue as Africa’s economy is still developing:

“People know them, Some have been growing up with them when they were kids, and now they’re young parents, and they see them again and they can share them with their kids. While content travels, though, merchandising — the backbone of kids brands in much of the world — is still to be developed in Africa in the same way that it is in other markets. The toys that you have in other places might not be affordable here for a family. We’re happy to see that families are still watching the kids channels together. It’s probably a good sign. They remain young.”

Jaime Ondarza, Turner senior VP and general manager for Southern Europe and Africa also made a statement regarding Turner’s working branding strategy:

“We can have a great brand proposition in South Africa and have the same position in Nigeria, and it works really well.”