Today (28/07/2015) it has emerged that Toy State and Warner Bros. Consumer Products have signed a global licensing agreement for Toy State to produce remote-controlled vehicles toys featuring the DC Comics Super Friends brand. The DC Super Friends include superheroes such as Batman, Superman and Wonder Woman. The toys will be targeted for the children aged 3 to 7 years old and will be distributed under the Nikko brand. Animated shows featuring Batman and Superman have aired on TimeWarner’s Cartoon Network.
Andy Friess, the president of Toy State made this statement about the Toy product licencing deal with Warner Bros:
“It’s with great excitement that we announce our new global partnership with Warner Bros. Consumer Products, DC Comics is a legendary brand and has been redefining the superhero genre for decades. We look forward to adding Toy State product design and innovation to DC Super Friends at retail. It’s not every day that someone gets an opportunity to say this, but we’re thrilled to welcome Batman, Superman, Wonder Woman and all of the DC Super Friends to the Toy State team.”
Paul Bufton, the VP of licensing and business development at Warner Bros. Consumer Products EMEA also made a statement regarding the deal:
“Toy State is the perfect partner for DC Super Friends. Just as they are big fans of our brand, we have long been fans of Toy State and the innovative range of products they develop each year. DC Comics has a rich history with a deep character portfolio, and we can’t wait to watch Toy State create vehicles that bring our characters to life in new and exciting ways.”