Boomerang Now Available In Portugal On Vodafone And Nowo
Cartoon Network’s sister channel, Boomerang has finally launched in Portugal, a European Portuguese language version of the channel was originally launched in 2015, but for three years, the channel was only available in two ex-Portuguese colonies in Africa – Angola and Mozambique. At present, the channel is only available on cable operator – Nowo and IPTV operator – Vodafone. Portugal used to have the African version of Boomerang along with Cartoon Network Africa up until December 2013, but Boomerang Africa ceased broadcasting in Portugal when Cartoon Network Portugal launched in the country.
Boomerang Portugal isn’t that dissimilar to other international versions of the Boomerang TV channel, the channel has programming from Warner Bros. Animation such as Scooby-Doo, Looney Tunes and Tom and Jerry, along with contemporary animated programming from third-party studios such as Grizzy and the Lemmings and Pat the Dog. The channel’s main demographic is children aged between four and seven years old, but also targets families as a whole.
Regarding Boomerang’s launch in Portugal, Daniel González, General Manager of Turner Spain and Portugal said (translated):
“Boomerang is a very strong kids’ brand that’s very close to children. A place where they find a lot of humor and lots of fun in an environment that parents consider to be very safe. It is one of the emblems of our company and it is a great satisfaction to be able to offer it to Portuguese children”.
Jaime Ondarza, SVP for Turner Southern Europe and Africa also added (translated):
“Boomerang is one of our key brands and is distributed with great success throughout Europe, the Middle East and Africa, Portugal is a market we consider to be very important.”
During 2016, Cartoon Network has been airing new shows, new episodes and even new channels in some countries, so here’s a timeline of some of the major events that have happened around the world in the last twelve months. Note: Some dates are not exactly accurate, but was approximately around that time or it was the date when news was publicly announced.
1st January: Cartoon Network Southeast Asia rebranded to Check It 4.0.
4th January: Cartoon Network Latin America and Brazil rebranded to Check It 4.0.
6th January: Cartoon Network USA releases Twelve Forever pilot/minisode.
7th January: Mark Eyers Promoted To Senior Vice President Of Cartoon Network Asia-Pacific.
14th January: Cartoon Network USA premieres first stop-motion animated Adventure Time episode: Bad Jubies.
14th January: Transformers: Robots in Disguise Season 2 announced.
25th January: New Bob The Builder series premiered on Cartoonito UK.
25th January: Daniel González becomes new general director Of Turner Iberia.
29th January: Justice League Action officially announced.
All of January 2016’s blog posts can be accessed by clicking on the link below:
Daniel González New General Director Of Turner Iberia
Today (25/01/2016), it was announced that Turner Iberia (Spain and Portugal) has a new general director – Daniel González. Mr. González will be in charge of Turner’s operations in Spain (Boing in co-operation with Mediaset España), TCM and TNT. He will also work with Pierre Branco, the general manager of Cartoon Network Portugal and Boomerang Portugal and will report to Jaime Ondarza, VP of Turner General Manager for Southern Europe and Africa. Mr González will also be in charge of distribution of CNN International in Iberia.
He was also general manager of Nagravision Ibérica, previously served as CEO of Sony Pictures Distribution and worked in the area of business development at Sogecable.
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