More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018
With the success of the recently rebooted Ben 10 television series in many markets in Europe and ahead of the Brand Licensing Europe 2017 convention in London next week (10th – 12th October), Cartoon Network Enterprises EMEA has announced their new lineup of companies that have permission to use its Ben 10 intellectual property for various and different uses, including merchandising and services. The new licensing deals builds upon the existing toy deal with Playmates Toys, which hold the master global toy rights, with Giochi Preziosi distributing the toy range in Europe, with subsidiary – Flair presiding over the UK toy distribution rights. The existing toy range includes a series of figurines, role-play items and play sets. The extra new products will include everything from clothing to homeware and will be available in stores from Autumn/Winter 2017.
In terms of Ben 10 clothing and accessories, the following companies hold a license: Smith & Brooks (daywear), Fashion UK (daywear), Cooneen Group (nightwear and underwear), Drew Pearson International (accessories) and Roy Lowe and Sons (socks).
Centum Books hold the master publishing rights, with Italian publisher – Panini having the license to publish a Ben 10 Magazine. Dreamtex will provide Ben 10 themed bedding and Zak will launch a range of lunchware and drinkware.
In Spain and Portugal, Ben 10 licensees include Air Val Iberia (personal care), and Kid Licensing Iberia (watches and lights). Meanwhile in Poland, Uroda (bedding) and Smyk (apparel, footwear and accessories) will be providing Ben 10 merchandise. For the Turkish market, Zorluteks Tekstil Ticaret Ve Sanayi A.S. will introduce a range of Ben 10 themed homeware. In Italy, Ben 10 licensees include Commerciale Campana Srl (footwear) and Original Marines (apparel and accessories). Sun City Sasu is producing a range of kidswear and fashion accessories for Italy, Spain and Portugal.
In Scandinavia, Skybrands will be providing Ben 10 bedding and kidswear, and will also launch the bedding range in Germany. In terms of pan-European deals, IMC will be offering Ben 10 walkie talkies and board games, Mondo will be providing Ben 10 inflatables and chocolate maker – Ferrero will be manufacturing Kinder Surprise Eggs with Ben 10 toys. Also in November, Outright Games will launch their new Ben 10 game in Europe, Middle East and Africa and in the United States.
Commenting on the new licensing deals, Maria Rosaria Milone, Senior Director, Category Management & Agent Markets, Cartoon Network Enterprises EMEA said:
“After all these years, Ben 10 has maintained significant momentum and playground credentials thanks to its combination of relatable characters and exciting action-adventure that really appeals to kids and fires up their imaginations. The outstanding sales success that we’re seeing for Playmates’ new toy range has laid a strong foundation for the wider Ben 10 licensing programme. We’re delighted to be revealing such high calibre partners who will introduce fresh, innovative and creative products and give our fans the best possible experience of the brand.”