Cartoon Network At The Children’s Media Conference 2018
Today (04/07/2017) was the second day of the 2018 Children’s Media Conference in Sheffield, South Yorkshire, England, UK, an annual conference where the British children’s media industry gather, all forms of media aimed at young audiences including film, TV, radio, interactive media, games, licensing, toys and book and magazine publishing are represented at the conference. This year’s conference is being held between Tuesday 3rd July and Thursday 5th July. Turner’s Cartoon Network and Boomerang are this year’s bag sponsor for this year’s conference and have been giving away special Cartoon Network 25th anniversary bags to attendees, Cartoon Network UK will celebrate its 25th anniversary on 17th September this year.
The conference is a chance for creatives and business leaders to discuss what’s happening in the industry including both threats and opportunities, promote their content, introduce new shows and products and to exchange new ideas. As with previous years, Turner UK is at the conference again and are sponsoring the event using their Cartoon Network and Boomerang television channel brands. A vast majority of events relating to Cartoon Network will be running at the conference tomorrow (Thursday 5th July), representatives from Turner UK (and the greater EMEA area) will be speaking at the conference, today (4th July) was mostly about the use of technology to distribute content rather than the content itself.
Today (4th July), Marc Goodchild, Head of Digital Content Strategy & Product at Turner EMEA was present at three different sessions – Behind the Screens at YouTube Kids, Big Lessons from Niche Memes and Technology – What’s Next?. Behind the Screens at YouTube Kids discussed the use of YouTube’s YouTube Kids video service to distribute child-friendly content. Big Lessons from Niche Memes discussed the use of internet memes (widespread internet jokes) and how it can be used as a form of marketing that will appeal to young people. The “Technology – What’s Next?” session was mostly about the use of smartphones and tablets, AR (Augmented Reality), toys-to-life and voice-powered home assistants and how they can be used for entertainment. Also today, Sophie Deen (CEO, Bright Little Labs) was moderating a session – “Learning – What’s Happening?”, which talked about the best ways to educate children both in and out the classroom. Turner EMEA made an equity investment in Bright Little Labs last month, the company produces educational material that focuses on computer coding with the use of the character – Detective Dot, through the investment, the company can now utilise Cartoon Network’s portfolio in its educational material.
Tomorrow (5th July), Sarah Fell (Executive Producer for Turner EMEA Kids Original Programming, including The Amazing World of Gumball and The Heroic Quest of the Valiant Prince Ivandoe) will be speaking at the “Tips and Hits from Animated Women” session, which focuses on the success of woman in the British animation industry, the session will take place between 9.30am to 10.30am. Today, Sarah was also at the What a Relief! session, which talked about the use of UK tax relief to help lower the cost of production for animation, children’s TV, film and video games.
John Conlon (Senior Director of Data & Consumer Insights for Turner Northern Europe), will be speaking at the “If we can’t Measure it, how can we Manage it?” session which will discuss the measurement of viewership for video content aimed at children, the session will take place between 11am and 12pm.
Also tomorrow (5th July), Zia Bales (Senior Acquisitions Manager for Turner Kids EMEA) and Cecilia Persson (Vice President, Programming and content strategy, Turner EMEA Kids, Acquisitions and Co-Production International), will be speaking at the Commissioner Conversations event, run in conjunction with children’s pay-TV rivals – Nickelodeon, the event will run between 11am and 11.45pm, which will be followed by a speed meetings event from 12.15pm to 1.15pm, Zia and Mary Dimitriadis (Senior Programming Coordinator for Turner UK’s kids channels) will be present for business meetings and general business networking. The purpose of the Commissioner Conversations event is to find out what Turner EMEA (Cartoon Network, Boomerang, Boing, Cartoonito, Toonix and Toonami) are looking for in terms of content and the speed meetings session will be a good opportunity to talk about animation projects.