Cartoon Network Asia Pacific And Prudence Foundation Launch Cha-Ching Financial Education App
Prudence Foundation, the community investment division of Prudential Asia (owned by the British insurance and financial services firm – Prudential) and Turner Asia-Pacific have celebrated their seven-year “Cha-Ching” campaign partnership with the launch of a new money management mobile app aimed at children called “Cha-Ching Challenge”. Through the use of art and animated content produced by Cartoon Network Asia-Pacific, the purpose of the app is to increase financial literacy among children and their families.
The Cha-Ching Challenge app was developed especially for parents and for children aged between seven to 12 year old and covers four concepts of money management – Earn, Save, Spend and Donate. The app offers activities to make the experience of money management more fun and encourages families to talk about their financial decisions. The app also has additional features which helps the user to learn the objectives for each activity, even record their achievements and share photos. The app features songs, including the latest Cha-Ching animated music video called “Cha-Cha Choices”.
Cha-Ching was first launched in Southeast Asia in 2011 on Cartoon Network and later, Boomerang. The campaign has spread as far as Poland in 2014, the UK in 2016, and the United States where the campaign was launched earlier this year. Produced by Cartoon Network in the Asia-Pacific region, Cha-Ching episodes are available in more than 34 million households in 10 different languages. Since Cha-Ching’s launch in 2011, the initiative has had more than 76 million website page views (on http://www.cha-ching.com), more than 3 million video views on its YouTube channel and has a total of nearly 139,000 Facebook fans.
Download the free Cha-Ching Challenge mobile app now available on Google Play and the iTunes App Store:
Google Play (Android): https://play.google.com/store/apps/details?id=com.cha_ching_challenge&hl=en_GB
iTunes App Store (iOS for iPhone): https://itunes.apple.com/us/app/cha-ching-challenge/
From The Turner Asia-Pacific Press Release: Turner-Prudence Foundation Celebrate Partnership With New “Cha-Ching” Financial Education App & Content: App helps children practice earning, saving and donating
Prudence Foundation, the community investment arm of Prudential Corporation Asia, and Turner Asia Pacific have marked their seven-year partnership with the launch of a new mobile app and animated content to help boost financial literacy in families, as part of the international Cha-Ching campaign.
The app, Cha-Ching Challenge, is designed for parents to engage their children aged seven to 12 years old on the four fundamental money management concepts of the programme: Earn, Save, Spend and Donate. It offers a variety of activities in each category that serve as fun conversation starters to help families navigate the different options available and help them make smarter money choices.
There are additional features that enable users to learn about the key objectives for each activity, record their achievements and share photos. The app also features clips from the Cha-Ching songs, including the latest music video in the 18-episode Cha-Ching series entitled Cha-Cha-Choices.
“After seven years of working together, Turner and Prudence Foundation continue to demonstrate amazing dedication to the Cha-Ching campaign, and we’re both determined to develop new ways to connect, inform and entertain,” said Vishal Dembla, Turner’s General Manager in Southeast Asia. “We add value by bringing content back into the communication conversation. Rather than transactional media buys, Turner’s new-look team looks at its relationships as strategic marketing partnerships – and our conversations revolve around these types of native solutions and branded content.”
The partnership between Turner and the Prudence Foundation, the community investment arm of Prudential in Asia, dates back to 2011 when Cha-Ching was first launched across Southeast Asia on Cartoon Network and subsequently on Boomerang. It has also travelled beyond Asia; to Poland in 2014; UK in 2016; and the US where it launched earlier this year.
“Financial literacy is an important life skill that children should learn not just early in life, but practice on a daily basis. We are delighted that Cha-Ching has made an impact globally since its launch in 2011, providing millions of children all over the world the opportunity to get a head-start on money management concepts,” said Marc Fancy, Executive Director of Prudence Foundation. This new app is the ideal tool for parents, who want to discuss financial literacy but don’t know where to start. Cha-Ching Challenge provides yet another touchpoint and platform to deliver our message about the importance of financial education.”
On the Cartoon Network channel, Cha-Ching episodes are available in more than 34 million households in 10 languages per month. Since its launch in 2011, the programme has accumulated more than 76 million page views on www.cha-ching.com, more than 3 million video views on its YouTube channel and generated 139,000 Facebook fans.
Cha-Ching is an initiative of the Prudence Foundation, the charitable platform of Prudential Corporation Asia. Produced in co-operation with the Cartoon Network, the leading children’s channel in the Asia Pacific, and with the backing of Dr. Alice Wilder, an expert in educational and child psychology, Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children about four key fundamental money management concepts – Earn, Save, Spend and Donate.
It rolled out in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines in 2011, and then in Korea and Poland in 2014, Taiwan and UK in 2016. In 2017, the programme arrived in the US. Cha-Ching is currently available in English, Bahasa Indonesia, Bahasa Malaysia, Cantonese, Mandarin, Korean, Thai, Polish, Vietnamese, Khmer and Burmese.
Cha-Ching is a series of three-minute animated television music videos for children aged 7 to 12 that were produced by and aired on Cartoon Network. Other elements of the programme include a website (http://www.cha-ching.com) with games and applications featuring real-life money management scenarios, online resources and activity plans for kids, parents and teachers. The Cha-Ching School Contact Programme was implemented across Asia since 2012 and has reached more than 280,000 children directly and was adopted by the Department of Education in the Philippines. A new Cha-Ching Curriculum with structured lessons plan for teachers was launched in schools in the Philippines, Malaysia and Indonesia in 2016.
About Prudence Foundation
Prudence Foundation is the community investment arm of Prudential in Asia and was established in 2011. The Foundation brings Prudential’s regional community activities to a new level of strategic alignment and focus to maximise the impact of its efforts across Asia.
Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on three key pillars: Education, Children and Disaster Preparedness & Recovery. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential’s people in Asia to provide innovative, focused, and practical support to their local communities. More information at www.prudencefoundation.com