Global Re-brand Of Boomerang Officially Announced

Boomerang Rebrand

Today, in a press release from Turner Broadcasting System, it has been officially confirmed that Boomerang will re-brand worldwide as a global all-animation, youth-targeted network, with a line-up of timeless and contemporary cartoons programmed for family co-viewing. The announcement was made by Gerhard Zeiler, president, Turner Broadcasting System International Inc., and Christina Miller, president and general manager, Cartoon Network, Adult Swim and Boomerang (U.S.)

The rebrand roll-out began in Latin America on 29th September, the next rebrand will be Boomerang Australia on 3rd November and all other countries in EMEA (Europe, Middle East and Africa) and APAC (Asia-Pacific) areas will rebrand in 2015. The UK and Europe has already been confirmed for early 2015.

TimeWarner (the parent company of Turner Broadcasting System) has the largest animation library in world consisting of Warner Bros., Hanna-Barbera, Cartoon Network and MGM studios television and theatrical shorts, series and specials. Boomerang’s schedule will be supported by main-stay classics such as Tom and Jerry, Looney Tunes, The Powerpuff Girls and Scooby-Doo. On the new Boomerang there will also be new third-party shows produced by studios around the world. The new Boomerang will also have a new set of idents and bumpers and for the first time it will offer exclusive original content on the network across its 13 international feeds.

In the United States 2013 Harris Poll, Boomerang was voted the most beloved network by parents and in September of this year, Nielsen began reporting Boomerang’s ratings among all U.S. cable networks. Viewing statistics already confirmed Boomerang’s appeal among co-viewing audiences.

Gerhard Zeiler made this statement in regards of the international re-brand of Boomerang:

“The re-launch of Boomerang as a second flagship channel is a testament to its global appeal. We are extremely proud to see this channel move into its next incarnation – with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kid’s network.”

Christina Miller also made this statement:

“Boomerang has always been a timeless favorite with multi-generational appeal. We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall global kids portfolio and position it across all platforms in conjunction with Cartoon Network.”

You can read more of the official Boomerang rebrand press release here:

Playmobil Themed Show Named “Super 4” To Air On Boomerang Italy From 6th September

Starting on 6th September on Boomerang Italy, is a Playmobil themed show called Super 4, the show features characters from the Playmobil playsets such as knights, pirates, fairies and other futuristic characters. Super 4 will premiere at 9.20am CET. Cartoon Network Latin America will also broadcast Super 4 soon.

Super 4 is a comedy-adventure series produced in 3D CGI that features four main characters: Alex the Knight, Ruby the Pirate, Agent Gene, Twinkle the Fairy. Together, they travel through five extraordinary islands: Technopolis, Kingsland, Enchanted Island, Gunpowder Island and a Lost World. They move through using their multi-transformable vehicle called Chameleon. In each episode there will be an incredible challenge facing the Super 4. There will be an initial 52 episodes lasting 11 minutes, the show is made by Method Animation and morgen studios and is distributed by PGS Entertainment.

Cecilia Padula, Content Director for Cartoon Network Italy made this statement regarding Super 4:

“Playmobil is a kid-friendly, parent-approved brand that’s been around for three generations. The charm and imagination of the toyline has been beautifully translated to this series by Method and morgen. We think our viewers will be thrilled to see Playmobil’s world set in motion.”