Turner Italy’s 2018 Successful Viewing Ratings Results
Turner Italy has ended year 2018 with successful results for its kids channels.
In the Italian market, Turner has four children’s channels, two that are free-to-air on digital terrestrial and co-owned by RTI Mediaset – Boing and Cartoonito and two are pay-TV channels fully owned by Turner and available on the Sky Italia satellite service – Cartoon Network and Boomerang.
Boing is the market leader in Italy and had a 11.6% share in the 4-14 age demographic during 2018.
In 2018, Cartoonito was first among commercial childrens’ channels that target the 4-7 year demographic with a share of over 9%.
Cartoon Network maintained its leadership status among kids pay-TV channels with a 0.90% viewing share.
In August 2018, Turner Italy launched an mobile app for Boing. The app now available to download for Android and iOS devices saw 1.7 million downloads in the first four months after launch. The Boing app features full episodes, a livestream of the Boing channel, games and other exclusive content.