Turner Italy And Turner Middle East Acquire Broadcasting Rights To Mattel’s And DHX Media’s Polly Pocket Animated Series
Today (16th October), global children’s programming company – DHX Media and Mattel has announced that 16 broadcasters have picked up their new Polly Pocket animated series, including Turner Italy (Cartoon Network, Boomerang, Boing and Cartoonito) and Turner Middle East and Greece (Cartoon Network Arabic, Cartoon Network MENA and Boomerang MENA), it’s yet to be announced which of Turner’s children’s channels in Italy or the Middle East will air the new series.
The new animated series is based on the popular and classic Mattel toy range – Polly Pocket which follows the titular character and her friends as they go on big adventures in a shrunken size with the use of Polly’s magic locket. The new Polly Pocket animated series has already premiered in Canada on DHX Media’s own Family Channel and Family Jr in July this year, and will roll-out globally throughout late 2018 and into 2019.
The new animated series is aimed at kids aged 6-9 and promises humour and adventure in every episode. Polly is told she’s “too little” to do the things she wants to do, but that doesn’t stop Polly, in fact it’s her greatest strength. Polly inherited a magic heirloom locket that allows her to shrink down to four inches tall, she uses her pocket-sized powers with her friends so they can go on small but fun adventures together.
Mattel relaunched Polly Pocket toys earlier this year, based on the same original toys that made Polly Pocket popular among young girls in the 1990’s. Since the introduction of the toy brand, a total of 10 million Polly Pocket compact toys have been sold. The new animated series will reflect on the franchise’s updated appearance which also includes new character designs.
The new animated series form part of an on-going and continuing partnership between DHX Media and Mattel for new animated shows based on Mattel’s properties including Bob The Builder, Fireman Sam and Little People.
The new Polly Pocket animated series will have an initial run of 26 episodes each with a 11-minute runtime, the new show is being produced at DHX Media’s animation studio in Vancouver, Canada.
Other broadcasters that have picked up the new show include: POP (UK); RTL Telekids (Netherlands); Kidzone TV (Baltics); Gulli and Tiji (France), Gulli Africa (22 African-French speaking countries) and Gulli Girl (Russia); teleTOON+ (Poland); AMC Minimax (Eastern Europe); vtmkzoom (Belgium); Canal Panda (Portugal); Star Channel (Greece); kidZ (Israel); SABC (South Africa) and Discovery Kids (Latin America).
From The DHX Media Press Release: New Polly Pocket Series From DHX Media and Mattel Goes Big With 16 Broadcasters Internationally: DHX Media signs deals to introduce kids around the world to new animated series based on Mattel’s original micro-scale doll brand
DHX Media, a global children’s content and brands company, and Mattel, are pleased to announce that the new animated children’s series, Polly Pocket, has been picked up by 16 broadcasters internationally. Based on the celebrated Mattel toy brand, the new Polly Pocket series follows Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly’s magic locket. Polly Pocket premiered in Canada in July, on DHX Media’s own Family Channel and Family Jr, and will roll-out globally throughout late 2018 and into 2019.
Additional broadcasters bringing Polly Pocket to fans around the world include: Sony Pictures Television’s POP channel (U.K.); RTL Telekids (Netherlands); Kidzone TV (Baltics); Lagardère’s Gulli and TiJi (France), Gulli AFRICA (22 African-French speaking countries) and Gulli Girl (Russia); teleTOON+ (Poland); AMC Minimax (Eastern Europe); vtmkzoom (Belgium); Canal Panda (Portugal); Turner (Italy, Middle East, Turkey and Greece); Star Channel (Greece); kidZ (Israel); SABC (South Africa); and Discovery Kids (Latin America).
“Broadcasters around the world are snapping up the new Polly Pocket series because they know it’s based on a proven toy brand from Mattel that girls have loved for decades,” said Jerry Diaz, VP Distribution, DHX Media. “We’re confident Polly fans worldwide will be thrilled to see their favourite miniature toys come to life on screen with this new series, and enjoy some really big adventures with Polly and her best friends.”
Earlier this year, Mattel relaunched Polly Pocket toys, featuring the original micro-scale size and compacts that made Polly a phenomenon in the 1990s. The beloved brand has sold more than 10 million compacts throughout the years, and the new product line nods to the brand’s heritage and surprise factor, while reflecting the updated look of the characters and animated series.
The creation of the Polly Pocket animated series is part of a co-development, production, distribution and licensing deal between DHX Media and Mattel Inc. for new original content inspired by celebrated Mattel properties. In addition to Polly Pocket, new animated series from the collaboration include Bob the Builder, Fireman Sam and Little People.
About Polly Pocket
Aimed at kids aged 6-9, and based on the celebrated toy brand of the same name, the new animated Polly Pocket (26 x 22’) series brings humor, adventure and heart to every episode. Polly is often told she’s “too little” to do the things she wants to do, but Polly proves what every kid already knows—being little isn’t a limitation, it’s her greatest strength! When Polly inherits a magic heirloom locket that allows her to shrink to four inches tall, she embraces her pocket-sized powers and finds the upside of shrinking is big fun for her and her best friends. So grab your BFFs and get ready to see how powerful pocket-sized can be. There’s no dream too big and no adventure too small for Polly Pocket! TINY POWER!
Polly Pocket is produced at DHX Media’s Vancouver studio.