New Commercial Team For Turner Chile

New Commercial Team For Turner Chile

New Commercial Team For Turner Chile

Turner is expanding in Chile by hiring Enrique Matte Puga as commercial sales manager, his new role will involve selling advertising space on all of Turner’s channels operating in the country including Cartoon Network Latin America, Boomerang Latin America and the free-to-air Chilevision television channel which broadcasts a Zona Cartoon Network programming block on weekends.

Bernardo Benedit, VP, ads sales, Turner Latin America made this statement on Enrique Matte Puga’s appointment:

“Chile’s market has gained a leading role in Turner’s Latin American strategy, as our signals are placed among the most watched channels of Chile’s pay-TV,” said “This is why we have decided to have Enrique Matte lead our new sales team placed in Santiago de Chile, so we improve our bond with clients, media agencies and strategic partners.”

http://www.rapidtvnews.com/2016072743737/turner-readies-new-commercial-team-for-chile.html

Cartoon Network UK Signs Child Safe Advertising Deal With SuperAwesome

Cartoon Network UK Signs Child Safe Advertising Deal With SuperAwesome

Cartoon Network UK Signs Child Safe Advertising Deal With SuperAwesome

Turner Broadcasting System Europe have signed a deal with child-targeted and child-safe internet advertising company, SuperAwesome. With the new deal, it can be ensured that products and services advertised on Turner’s kids channel websites (cartoonnetwork.co.uk, boomerangtv.co.uk and cartoonito.co.uk) will be suitable for children and will be of interest of that age group. This latest move was to ensure 100 per cent kids-safe, EU GDPR (General Data Protection Regulation) compliant advertising, which can be achieved by using SuperAwesome’s AwesomeAds server technology.

SuperAwesome is currently the largest digital kids’ brand platform in the world, powering kid-safe advertising and content for global entertainment and content owners such as Hasbro, LEGO, Disney and also Turner’s sister company in the Time Warner group, Warner Bros.

Andrew Mallandaine, director of ad sales at Turner made this statement regarding the new child safe advertising deal:

“Turner is committed to delivering engaging and safe experiences for young audiences. We’ve been impressed by SuperAwesome’s investment in technology and global teams as well as its dedication to safety standards in the digital kids’ arena. The platform is the industry standard for kid-safe advertising and we are delighted to be partnering with them to deliver one of the best online destinations for kids.”

Dylan Collins, CEO of SuperAwesome also made this statement with the new deal with Turner:

“We are incredibly proud to welcome Turner on board as a partner in our content marketplace. Its portfolio of sites – Cartoon Network, Boomerang and Cartoonito – are among the most iconic kids’ IP in the world. This provides an amazing opportunity for brands to creatively engage with kids.”

http://www.superawesome.tv/

http://www.thedrum.com/news/2016/05/25/turner-international-inks-deal-deliver-kid-safe-ads-its-digital-properties

http://www.licensing.biz/news/read/turner-strikes-exclusive-deal-with-superawesome-for-digital-advertising/043943

https://blog.superawesome.tv/2016/04/21/gdpr-passes-into-law-what-this-means-for-kids-marketing-in-europe/

Cartoon Network USA To Introduce Long Form Advertising

Cartoon Network USA To Introduce Long Form Advertising

Cartoon Network USA To Introduce Long Form Advertising

Running this week (06/01/2016 – 09/01/2016) is the Consumer Electronics Show in Las Vegas and Turner is marketing their new “Native Plus” product for advertisers, which will replace some commercial breaks that air between five and 10 different 30-second ads with a single two to three-minute long-form advert filling the whole commercial break. The new type of advertising will be available for companies that would like to advertise their product or service on Turner’s channels including Cartoon Network and Boomerang.

For its new Native Plus advertising product, Turner will work with the advertiser to create the longer-form content, which it says it will be more “powerful and impactful to the viewer”. As the advert takes up the whole commercial break, it makes the advert more memorable and viewers are able to learn and understand more about the product or service being advertised.

http://uk.businessinsider.com/turner-launches-native-plus-tv-ad-platform-2016-1?r=US&IR=T