Cartoon Network Australia Continues Partnership With Miniso For We Bare Bears Christmas Merchandise
Cartoon Network Australia has expanded its continuing partnership with multinational household and consumer goods retailer – Miniso for more We Bare Bears themed products including a Christmas edition of plush toys of Grizz, Panda and Ice Bear and also a 2019 calendar for the new year which will be sold in Miniso’s stores across Australia and New Zealand. The new additions will be sold alongside Miniso’s existing We Bare Bears product range which includes toys, homewares, cosmetics, stationery and accessories. The product range was introduced in January this year. Sales in Australia have been more than 100,000 products to date and the We Bare Bears product range has been one of Miniso’s most successful collaborations.
By the end of 2018, Miniso will have 31 stores in Australia and New Zealand, including a new store at Box Hill Shopping Centre in Victoria, where it will host a We Bare Bears event on Monday 10th December. The new products will debut on 10th November at the Miniso outlet at Hurstville Westfield Shopping Centre, New South Wales.
We Bare Bears is one of Cartoon Network’s most popular IP’s in the Asia-Pacific region, dedicated YouTube channels have recently launched in Thai and Hindi languages, and other events have either happened or are ongoing this year in Thailand, China, Singapore, Philippines and Hong Kong. Also a We Bare Bears-themed café has recently opened in Tokyo, Japan. In terms of mobile games, We Bare Bears Match3 Repairs puzzle game app has had 6 million global downloads to date.
From The Turner Asia-Pacific Press Release: Cartoon Network’s “We Bare Bears” Celebrates Christmas With Miniso
As part of an ongoing global rollout of licensed We Bare Bears products, Cartoon Network’s partnership with retailer Miniso in Australia and New Zealand has expanded – just in time for the year-end festive season.
New products for the festive season include a new range of Christmas-themed plush toys and a 2019 calendar. They join a range of other We Bare Bears product that was launched in January 2018 and includes toys, homewares, cosmetics, stationery and accessories. Australian sales have been more than 100,000 products to date and has been one of Miniso’s most successful collaborations.
Vikram Sharma, VP of Cartoon Network Enterprises in Asia Pacific, said: “We’ve seen the We Bare Bears franchise go from strength to strength in our region, leaving an impressive bear-shaped pawprint on the licensing industry. The show has such energy, innocent humour and universal charm, and its mass appeal goes all the way from children to young adults. As one of the world’s most ambitious retailers, Miniso is the ideal partner to showcase the series’ three bear brothers – Grizzly, Panda and Ice Bear – as they’ve never been seen before.”
By the end of 2018, Miniso will have 31 stores in Australia and New Zealand, including a new outlet at Box Hill Shopping Centre in Victoria, where it will host a We Bare Bears event on December 10. The product range will debut on November 10 at the Miniso outlet at Hurstville Westfield Shopping Centre, New South Wales.
Ben Yip, CEO of Miniso Australia, added: “We are delighted to partner with Cartoon Network on the lovable We Bare Bears franchise. The range has been an overwhelming success for us and we are excited to bring even more We Bare Bears products to the fans in Australia and New Zealand.”
The bears have been particularly busy of late. A We Bare Bears-themed café has just opened in Tokyo, Japan. Dedicated YouTube channels have recently launched in Thai and Hindi, and other large-scale events have either happened or are ongoing this year in Thailand, China, Singapore, Philippines and Hong Kong. We Bare Bears Match3 Repairs puzzle game app has had 6 million global downloads to date.
About We Bare Bears
Cartoon Network’s We Bare Bears is an animated series about three bear brothers and their funny attempts at assimilating into human society. Grizz, Panda and Ice Bear are just three outsiders trying to find their way. Whatever the situation, it’s obvious that being a bear in the civilized, modern world isn’t easy.
About Cartoon Network Enterprises Asia-Pacific
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programmes across its franchises including The Powerpuff Girls, Ben 10, Adventure Time, We Bare Bears, The Amazing World of Gumball and Rick and Morty, as well as other Cartoon Network and Adult Swim originals. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games and publishing.
Turner also owns Tuzki, the digital IP for a new generation. And in South Asia, Turner represents the Warner Bros. Consumer Products business, managing world-famous IP such as Batman, Superman, Tom and Jerry, and Looney Tunes.
The CNE team works closely with Turner’s location-based entertainment team, which oversees licensed projects in Asia such as the Cartoon Network entertainment parks in Thailand and Bali, the cruise liner Cartoon Network Wave, and Amaazia theme park in India. Turner is a WarnerMedia company.