Le Cube’s Action Packed Promo For Cartoon Network’s OK K.O.! Let’s Be Heroes
Argentinian design and animation studio – Le Cube has produced an animated one minute long promo for OK K.O.! Let’s Be Heroes, specially made for Cartoon Network Latin America. Cartoon Network Studios’ OK K.O.! Let’s Be Heroes – created by Ian Jones-Quartey is influenced by anime and video games from the late 1980’s and 1990’s such as Double Dragon and Sonic The Hedgehog. The promo makes use of the 2D 16-bit pixel video game art style from the era and also anime-inspired action sequences. The promo also features the show’s main characters – K.O., Enid, Rad, Mr. Gar, Carol and Lord Boxman.
Le Cube is a design studio client of Cartoon Network Latin America and has produced animated promos for The Powerpuff Girls, Cartoon Network Latin America’s classic animation channel Tooncast and also for Cartoon Network Latin America’s 25th Anniversary.
Ralph Karam, Le Cube’s Creative Director, commented on the production of the specially commissioned promo:
“Using the studio’s (Le Cube) to trademark mix of different art and animation styles, we were able to translate what we felt Ian Jones-Quartey, the show’s creator, wanted to convey to the audience.”
“From the nostalgic elements to the use of action movie worthy cameras and shots, we at the studio and everybody at CN LA hope it’s clear that the film is a product of the connection we all feel with the series concept.”
“It was a big (but awesome) challenge to blend all the techniques, like pixel art elements in 2D animation scenes but the team, along with CN LA, really believe that it pays off by giving the film a very unique look and feel, seamlessly mixing all the references we already loved.”
Promo Credits
Client
Advertiser:Cartoon Network Latin America
TV Show:OK K.O.! Let’s Be Heroes
Producer:Andrés Reid
Marketing Manager: Brendan Rogan
Creative Producer: María Layus
Senior Creative Director: Hernán La Greca
Music
Music Company: Cachorro Loco
Composer: Facundo Capece
Sound
Sound Company: Cachorro Loco
Sound Designer: Facundo Capece / Lola Rietcher
Animation
Animation Company: Le Cube
Director: Ralph Karam
Executive Producer: Juan Manuel Freire / Gustavo Karam
Producer: Fernanda Soma