Cartoon Network EMEA And Cartoon Network Latin America Partners With WildBrain For YouTube Management
Turner Broadcasting System Europe and Turner Broadcasting System Latin America has signed a deal with London based WildBrain to help manage their children’s television show’s YouTube channels. WildBrain will be responsible for specific YouTube accounts for Cartoon Network’s animated shows including The Amazing World of Gumball and Adventure Time which are in the process of being localised, new channels have already rolled out for The Powerpuff Girls and Adventure Time in the UK, Russia, Poland and Latin America.
WildBrain is the digital management division of Canada’s DHX Media, the world’s leading independent kids’ content company. DHX Media has access to a video library of over 11,800 half-hours of kids’ and family content including Cartoon Network’s Supernoobs and Boomerang’s Inspector Gadget. Before the deal, WildBrain was already responsible for managing LazyTown’s YouTube channel, a kids entertainment property owned by Turner. Apart from online kids content management and connecting content owners to advertisers, WildBrain also produce their own original content including storybook reading videos, animated and live-action shortform content and toy unboxing videos.
From The DHX Media Press Release: DHX Media’s Wildbrain To Manage Turner Kids Channels On YouTube For EMEA And Latin America
WildBrain, a leading online kids’ network with expertise in connecting content owners to advertisers through advertising video-on-demand (AVOD) platforms, announces a deal with Turner International to manage a number of Turner Kids YouTube channels in Europe, the Middle East and Africa (EMEA) and Latin America. The agreement sees WildBrain extending the international exposure of key Turner brands. New local-language channels have already rolled out for The Powerpuff Girls and Adventure Time in the UK, Russia, Poland, Brazil and Spanish-speaking Latin America, with more languages following soon. The Amazing World of Gumball and Ben 10 will also be included, together with a selection of other Cartoon Network shows.
The deal comes following a successful collaboration between Turner EMEA and WildBrain around LazyTown, which saw a number of local channels launched over the last year.
Patricia Hidalgo, Chief Creative Officer for Turner Kids International, says:
“Building a strong branded presence on YouTube for our major kids’ brands is a key part of our strategy of putting our audience at the centre of everything we do. We are excited to be working with YouTube kids’ specialist WildBrain and to benefit from their fantastic expertise in this field.”
John Robson, Managing Director of WildBrain, commented:
“As a leading network of channels for parents and kids, we are excited to deploy our experience and skills on Turner’s content. As more and more kids consume content on mobile devices, content owners are looking for ways to reach online audiences. We couldn’t be more excited to be looking after great Turner brands like Ben 10 and The Powerpuff Girls, by leveraging our large WildBrain platform and digital media expertise to broaden their global reach.”
Under the agreement, WildBrain will create and manage channels, and provide content production services, and audience development and social networking expertise.
WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Dailymotion and others. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 20,000 videos across more than 350 kids’ entertainment channels, and generating approximately 30-billion minutes of watch time annually.
Connecting kids’ content owners with advertisers in the advertising video-on-demand (AVOD) space, the WildBrain network features popular third-party brands such as Strawberry Shortcake, Bob the Builder, Fireman Sam and LazyTown, as well as much of DHX Media’s world-renowned library of more than 11,800 half-hours of kids’ and family content, including classic Teletubbies, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain also specializes in the creation of new original content for its network, such as animated and live-action shorts; toy-play and unboxing videos; book readings; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM).