Boomerang UK New Live Action Animation Idents
Turner EMEA (Europe, Middle East and Africa) has approached London-based creative media company – Nice Biscuits to produce 46 new idents for their classic animation/family entertainment Boomerang channel. The new idents are a combination of live-action/animation featuring children in a school gymnasium coaching a sports team comprising the channel’s main cartoon stars – Bugs Bunny, Daffy Duck, Tom and Jerry and Scooby-Doo. The addition of these new idents will be Boomerang’s biggest branding overhaul since the international rebrand in late 2014/early 2015.
All the live action footage for the 46 idents were shot in half a day, with Cartoon Network producing the character animations, both the live action footage and the animations were composed by Nice Biscuits’ Visual Effects department giving the magical appearance as if the cartoon characters were actually there while filming.