Cartoon Network Poland Licensing Day Event Last Week (09/09/2015)
Cartoon Network hosted an Licensing Day Event in Warsaw, Poland last Wednesday (09/09/2015) to promote their animated shows to current and potential licensees including advertising agencies, retailers and manufacturers. Licensing is another way TV channels can make money if they have popular properties that can be marketed as toys, clothing or other products that people are willing to buy. In Cartoon Network’s case, some of their most popular properties in Poland include Adventure Time, The Amazing World of Gumball, Ben 10 and potentially the upcoming Powerpuff Girls revival series in 2016.
Dorota Pavlovsk, Senior Licensing Manager from Turner Broadcasting System Poland made this statement (Translated):
“We are very pleased that the Licensing Day was so enthusiastically received by both our existing and future partners. The success of this event is a clear demonstration that our domestic market understands the benefits of developing business through the use of well-known and popular brands licences.”