Boomerang Australia Rebranded Today (03/11/2014)

As already mentioned in the Boomerang worldwide rebrand press release, Boomerang Australia rebranded today as originally planned. The Boomerang minisite on now has the new graphics and a flash animated background featuring classic characters such as Bugs Bunny, Tom and Jerry and Tweety Pie. This is the first rebrand outside the Latin American market so far, as this was where the new branding and programming format for Boomerang was introduced. Europe, Middle East and Africa feeds are due to rebrand in early 2015 and the USA feed is due to rebrand in late autumn.

Cartoon Network Australia also posted an ident of the new look Boomerang on their Facebook page, the ident features Bugs Bunny and Wile E. Coyote ice skating, Daffy Duck running and Tom chasing Jerry around a crazy pathway, the new idents emphasises the colourfulness, wackiness and playfulness of the shows of which Boomerang airs.

You can read more about the Boomerang worldwide rebrand press release here: